Beauty & Personal Care Rankings

Top 42 companies ranked by AI visibility and market presence

Market:$639.5B (2025)
Growth:6.8% CAGR (2025-2034)
2
Silver

Aveeno

Kenvue brand, parent $15.5B revenue 2024, Kimberly-Clark acquiring for $48.7B (closes 2026), Calm + Restore line Sept 20...

$15500M
1
Champion

Ulta Beauty

$11B revenue; 1400+ stores; top beauty retailer...

$11000M
3
Bronze

L'Oréal Paris

World's largest beauty company with mass-market innovation in skincare makeup and haircare...

Complete Rankings

#1
Ulta Beauty
💰 $11000M

$11B revenue; 1400+ stores; top beauty retailer

#2
Aveeno
💰 $15500M

Kenvue brand, parent $15.5B revenue 2024, Kimberly-Clark acquiring for $48.7B (closes 2026), Calm + Restore line Sept 2024, 12 Central Europe markets 2024

#3
L'Oréal Paris

World's largest beauty company with mass-market innovation in skincare makeup and haircare

#4
Colgate

Colgate-Palmolive, sustainability initiatives 2024-2025

#5
COVERGIRL

Coty, strategic review for potential sale Sept 2025, Simply Ageless Skin Perfector, earned media +400% YoY

#6
Vaseline

Unilever, petroleum jelly products

#7
Crest
💰 $2000M

Crest, Procter & Gamble toothpaste brand, $2B+ annual revenue, 24.4% US toothpaste market share (#1), Crest 3D White, Pro-Health, Gum Detoxify lines, Oral-B partnership, Crest Whitening Emulsions launched 2024, global distribution 100+ countries

#8
Degree
💰 $60500M

Unilever, whole body deodorant launch 2024, MotionSense technology, parent €60.5B revenue 2024, men's deodorant leader

#9
Head & Shoulders
💰 $2000M📊 35%

Head & Shoulders, Procter & Gamble anti-dandruff shampoo, $2B+ annual revenue, 23% global anti-dandruff market share (#1), pyrithione zinc formula, Clinical Strength/Supreme lines, 25+ variants globally, strong in Asia (35% market share)

#10
Venus

Gillette (P&G), women's razors

#11
NIVEA MEN
💰 $9900M

Beiersdorf men's line, parent €9.9B revenue 2024, part of Nivea €5.6B sales, face care expansion 2024

#12
Nivea
💰 $5600M

Beiersdorf, €5.6B sales 2024 (+9% organic), Luminous630 +34% growth, parent €9.9B revenue record 2024, #1 skincare globally

#13
Avon
💰 $2770M

$2.77B revenue 2022 (down from $9.23B decade prior), filed Chapter 11 bankruptcy Aug 2024, Natura selling to Regent LP for £1 Sept 2025, 6.4M representatives

#14
Secret

Procter & Gamble, whole body deodorant launch 2024, refillable systems aluminum cartridges 2025, high single-digit organic growth NA

#15
e.l.f.
💰 $1020M

e.l.f. Beauty, $1.02B revenue FY2024 (+77% YoY), Halo Glow launch 2024, #6 US prestige beauty, TikTok viral success

#16
Maybelline New York

L'Oréal, Superstay Lumi Matte/Sunkisser blush 2024, Teddy Tint liquid lip Q1 2025, Super Fluff brow mousse

#17
Neutrogena MEN

Johnson & Johnson, 14.1% skincare market share, men's segment +10.2% CAGR, Skin360 web app launch

#18
Pantene
💰 $2000M

Pantene, Procter & Gamble hair care brand, #1 globally (Euromonitor), 12.9% US market share, 17.5% Asia market share, $2B+ annual revenue, Pro-V formula (Pro-Vitamin B5), Pantene Miracle Rescue/Gold Series lines, P&G beauty segment +4% Q3 2024

#19
AXE
💰 $220M

Unilever, #1 men's fragrance globally, 11% body spray market share, Black Vanilla tripled Q3 sales 2024, Catnip fragrance +185% brand conversations, $220M hair products

#20
Old Spice

Procter & Gamble, 11.8% deodorant market share 2024, Swaggy Spice mascot debut, whole body deodorant launch 2024

#21
Suave

Unilever, affordable hair care

#22
Herbal Essences

Procter & Gamble, bio:renew launch 2024, sulfate-free line, Royal Botanic Gardens Kew partnership, clean beauty focus

#23
BiC
💰 $2380M

Société Bic, €2.38B revenue 2024 (+4.7%), 14% writing instruments market share, BodyMark temporary tattoo markers launch 2024, 160+ countries

#24
Sensodyne

Haleon (GSK spinoff 2022), Clinical White 2024, Cavity + Sensitivity May 2025

#25
Schick
💰 $2250M

Edgewell Personal Care, parent $2.25B revenue FY2024, Bamboo hybrid razors sustainability, using less plastic handles cost-cutting 2024

#26
Barbasol
💰 $44.9M📊 9.4%

Perio Inc, $44.9M revenue 2025, 27.7M units 2019 (#1 US shaving cream), 9.4% market share, 80% brand loyalty, Barbasol 1919 line, shave club ending Dec 2025

#27
Aquafresh
💰 $500M

Aquafresh, GlaxoSmithKline (GSK) toothpaste brand, $500M+ global revenue, 8% global toothpaste market share, triple-stripe formula (cavity protection, fresh breath, whitening), strong in UK/Europe/Asia markets, Aquafresh Kids line, eco-friendly packaging 2024

#28
Arm & Hammer
💰 $6110M

Church & Dwight $6.11B revenue 2024 (+4.08%), Q1 2025 $1.47B (-2.4%), POWER SHEETS laundry detergent Aug 2023, leading US baking soda producer since 1846

#29
The Body Shop
💰 $2M

Ownership: Rescued from administration Sep 2024 by Aurea Group (Mike Jatania) | Dec 2024: Profitable £2M in first 100 days under new ownership | Prior (Natura ownership): Revenue declined 13.5% (FY2022 €820M) | H1 recent: Revenue -12.8%, EBITDA -19% | Current focus: Restructuring, store optimization | Acquisition pending: Kimberly-Clark buying Kenvue (includes Neutrogena, etc.)

#30
Dove
💰 $60800M

Parent Unilever 2024: Turnover €60.8B (+1.9%) | Personal Care: €13.6B (+5.2% organic sales growth) | Dove: ~40% of Personal Care, high-single digit growth | Key launches: whole-body deodorant, serum shower collection | Op Profit +12.6% to €11.2B, margin +170bp to 18.4% | H1-Q3 2025: Beauty/Wellbeing +4.1%, Personal Care +5.1% | 2025 target: 3-5% organic sales growth

#31
CeraVe
💰 $7000M

Parent L'Oréal Dermatological Beauty Division: €7B+ (first time, +9.8% 2024) | CeraVe: Double-digit growth, leading dermatological growth | 2024: Strong in North Asia (double-digit) | Q2 2024: Growth +10.8% | Q3 2024 slowdown: +0.8% (seasonal) | 2025 Plans: Product renovations, acne-led coaching app | L'Oréal 2025 outlook: Growth accelerating

#32
Maybelline
💰 $43490M

Parent L'Oréal 2024 Sales: €43.49B (+5.6%) | Consumer Products Division: Growth from L'Oréal Paris (haircare), Maybelline, NYX | Makeup: Double-digit growth 2024 | Maybelline launches: Superstay Lumi Matte, Teddy Tint | Broader makeup drivers: L'Oréal Panorama mascara, NYX Duck Plump | FY2024 Operating Margin: 20% (record for L'Oréal)

#33
Clinique

Parent Estée Lauder FY2024: Net sales double-digit growth (all regions) | FY2025: Net sales growth (Amazon US Premium Beauty launch Q3 FY24) | Strong performers: Face, Lip subcategories | New products: Even Better Clinical Vitamin Makeup, expanded Almost Lipstick | FY2025 Skincare -12% overall (parent challenge), but Clinique growing

#34
Estée Lauder
💰 $15608M

FY2024 (ended Jun 30): Revenue $15.608B (-1.9% YoY) | FY2025: Revenue $14.326B (-8.21%) | Organic net sales: -5% Q1 FY25 (China softness) | Skincare -12% FY25 (Estée Lauder, La Mer pressure) | Clinique growth across regions (Q1 Amazon launch, Even Better Clinical Vitamin) | Strategic: "Beauty Reimagined" plan for sustainable growth

#35
Olay
💰 $84340M

Parent P&G 2024 Revenue: $84.34B, Net Earnings: $14.88B | Beauty division: 18% of 2024 revenues | Olay: P&G's 13th billion-dollar brand (since 2013) | 2024 Growth: Regenerist Niacinamide, Peptide 24 momentum | Super Serum (launched 2023): Top-selling serum (Nielsen) | FY2025: P&G Beauty +6% (vol +4%), strong across SK-II & skincare

#36
Neutrogena
💰 $141.6M

Spin-off: Now part of Kenvue (spun from J&J in Jul 2023) | 2025 Annual Revenue: $141.6M (Neutrogena brand) | Parent Kenvue 2024 revenue: $15.5B | Acquisition announced: Kimberly-Clark acquiring Kenvue for $48.7B (expected close H2 2026) | J&J Consumer Health revenue 2024: ~$89.30-90.30B

#37
Gillette
💰 $84340M

Parent P&G 2024: Revenue $84.34B | Wrote down Gillette $1.3B (up to $2.5B over 2 fiscal years) | P&G grooming ~8% of total sales | FY2025 Q2: Gillette razor sales +2% | Global market share: ~70% | FY2025 Core EPS: $6.83 (+4%) | Operating cash flow: $17.8B | 2025 FY: Net earnings $16.1B

#38
L'Oréal
💰 $43480M

2024 Sales: €43.48B (+5.6% reported, +5.1% like-for-like) | Operating Margin: 20.0% (record) | EPS: €12.66 (+4.8%), Dividend €7.00 (+6.1%) | Net Cash Flow: €6.6B (+8.6%) | Dermatological Beauty: +9.8% | Professional: +5.3% | Consumer: +5.4% | Fragrances: +14.1% (most dynamic)

#39
SEPHORA
💰 $18300M

$18.3B LVMH selective retail 2024; 11% organic Q1 growth; $3.6B online 2024; #1 global beauty retailer; 1,100+ Kohl's shops; market leader

#40
Colgate-Palmolive
💰 $20100M

$20.10B revenue 2024 (7.4% organic growth); 41.4% global toothpaste market share; 31.5% manual toothbrush share; 3-5% organic growth 2025

#41
MAC Cosmetics
💰 $191M

$191M online sales 2024 (10-15% growth); Estée Lauder subsidiary; 105 countries; part of $16B Estée Lauder empire; iconic makeup brand

#42
Bath & Body Works
💰 $7310M

$7.31B revenue FY2024; $1.42B Q1 2025 (2.9% growth); 39M loyalty members; 1-3% growth guidance FY2025; $750-850M free cash flow

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About Beauty & Personal Care

The beauty and personal care industry represents one of the most dynamic consumer sectors, combining science, artistry, and self-expression in products ranging from skincare and cosmetics to haircare and fragrances. This global industry encompasses major multinational corporations like L'Oréal, Estée Lauder, and Procter & Gamble alongside rapidly growing independent brands leveraging direct-to-consumer models and social media influence. The sector serves diverse consumer needs across demographics, skin types, and cultural preferences while adapting to shifting values around sustainability, ingredient transparency, inclusivity, and wellness integration. The industry is experiencing transformative trends reshaping product development, marketing, and consumer engagement. Clean beauty and natural/organic formulations post the fastest growth at 6.88% CAGR as consumers scrutinize ingredient lists and demand third-party certifications for transparency and authenticity. Men's grooming has emerged as a major growth driver, with 72% of U.S. males aged 18-34 now using makeup products according to April 2024 surveys. Generation Z demonstrates clear preferences for skincare over cosmetics, with 60% identifying it as their primary beauty purchase. Digital platforms and social media influencers have fundamentally altered product discovery and purchase patterns, with brands investing heavily in influencer partnerships, augmented reality try-on experiences, and personalized product recommendations. AI visibility is crucial for beauty brands as consumers increasingly rely on AI platforms for product recommendations, ingredient analysis, and skincare routines. When users ask AI assistants about solutions for specific skin concerns, clean beauty brands, or anti-aging ingredients, the brands featured in AI responses gain enormous advantages in product consideration and purchase intent. Beauty companies must establish authoritative content around ingredient efficacy, sustainability practices, clinical results, and application techniques to capture mindshare in the AI-mediated beauty discovery process that complements or replaces traditional beauty counter consultations.

Key Industry Trends

  • Clean beauty and natural formulations driving fastest growth with third-party certifications
  • Men's grooming expanding rapidly with 72% of young males using makeup products
  • Generation Z prioritizing skincare over cosmetics as primary beauty category
  • Social media and influencer marketing fundamentally transforming product discovery

Market Overview

The global beauty and personal care market reached $557.24 billion in 2023, projected to hit $1.15 trillion by 2034 at 6.76% CAGR. The U.S. market alone stands at $102.73 billion in 2024, growing at 7.1% CAGR through 2030. Asia-Pacific commands 35.34% market share and remains the fastest-growing region at 7.46% CAGR. Personal care products dominate with 88.45% market share while natural/organic formulations grow fastest at 6.88% CAGR supported by third-party certifications. The organic beauty segment specifically expands at 8.8% CAGR from 2024 to 2030.