Explore leading companies in the Beauty & Personal Care category. Discover market leaders, emerging players, and innovative companies shaping this industry.
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All Beauty & Personal Care Brands
| Brand ↑ | Tags | Revenue | Market Share | Description |
|---|---|---|---|---|
| Aquafresh | B2cGlobalPublic | $500M | - | Aquafresh, GlaxoSmithKline (GSK) toothpaste brand, $500M+ global revenue, 8% global toothpaste market share, triple-stripe formula (cavity protection,... |
| Arm & Hammer | B2cGlobalPublic | $6110M | - | Church & Dwight $6.11B revenue 2024 (+4.08%), Q1 2025 $1.47B (-2.4%), POWER SHEETS laundry detergent Aug 2023, leading US baking soda producer since 1... |
| Aveeno | B2cGlobalPublic | $15500M | - | Kenvue brand, parent $15.5B revenue 2024, Kimberly-Clark acquiring for $48.7B (closes 2026), Calm + Restore line Sept 2024, 12 Central Europe markets ... |
| Avon | B2cGlobalMarketplace | $2770M | - | $2.77B revenue 2022 (down from $9.23B decade prior), filed Chapter 11 bankruptcy Aug 2024, Natura selling to Regent LP for £1 Sept 2025, 6.4M represen... |
| AXE | B2cGlobalPublic | $220M | - | Unilever, #1 men's fragrance globally, 11% body spray market share, Black Vanilla tripled Q3 sales 2024, Catnip fragrance +185% brand conversations, $... |
| Barbasol | B2cGlobalPublic | $44.9M | 9.4% | Perio Inc, $44.9M revenue 2025, 27.7M units 2019 (#1 US shaving cream), 9.4% market share, 80% brand loyalty, Barbasol 1919 line, shave club ending De... |
| Bath & Body Works | B2cRetailtechPublicNorth America | $7310M | - | $7.31B revenue FY2024; $1.42B Q1 2025 (2.9% growth); 39M loyalty members; 1-3% growth guidance FY2025; $750-850M free cash flow... |
| BiC | B2cGlobalPublic | $2380M | - | Société Bic, €2.38B revenue 2024 (+4.7%), 14% writing instruments market share, BodyMark temporary tattoo markers launch 2024, 160+ countries... |
| CeraVe | B2cGlobalPublic | $7000M | - | Parent L'Oréal Dermatological Beauty Division: €7B+ (first time, +9.8% 2024) | CeraVe: Double-digit growth, leading dermatological growth | 2024: Stro... |
| Clinique | B2cGlobalPublic | - | - | Parent Estée Lauder FY2024: Net sales double-digit growth (all regions) | FY2025: Net sales growth (Amazon US Premium Beauty launch Q3 FY24) | Strong ... |
| Colgate | B2cGlobalPublicFortune500 | - | - | Colgate-Palmolive, sustainability initiatives 2024-2025... |
| Colgate-Palmolive | B2cGlobalPublicFortune500 | $20100M | - | $20.10B revenue 2024 (7.4% organic growth); 41.4% global toothpaste market share; 31.5% manual toothbrush share; 3-5% organic growth 2025... |
| COVERGIRL | B2cGlobalPublic | - | - | Coty, strategic review for potential sale Sept 2025, Simply Ageless Skin Perfector, earned media +400% YoY... |
| Crest | B2cGlobalPublic | $2000M | - | Crest, Procter & Gamble toothpaste brand, $2B+ annual revenue, 24.4% US toothpaste market share (#1), Crest 3D White, Pro-Health, Gum Detoxify lines, ... |
| Degree | B2cGlobalPublic | $60500M | - | Unilever, whole body deodorant launch 2024, MotionSense technology, parent €60.5B revenue 2024, men's deodorant leader... |
| Dove | B2cGlobalPublic | $60800M | - | Parent Unilever 2024: Turnover €60.8B (+1.9%) | Personal Care: €13.6B (+5.2% organic sales growth) | Dove: ~40% of Personal Care, high-single digit gr... |
| e.l.f. | B2cMarketplaceStartupScaleup | $1020M | - | e.l.f. Beauty, $1.02B revenue FY2024 (+77% YoY), Halo Glow launch 2024, #6 US prestige beauty, TikTok viral success... |
| e.l.f. Cosmetics | B2cMarketplaceStartupScaleup | - | - | ... |
| Estée Lauder | B2cGlobalPublicFortune500 | $15608M | - | FY2024 (ended Jun 30): Revenue $15.608B (-1.9% YoY) | FY2025: Revenue $14.326B (-8.21%) | Organic net sales: -5% Q1 FY25 (China softness) | Skincare -... |
| Gillette | B2cGlobalPublicFortune500 | $84340M | - | Parent P&G 2024: Revenue $84.34B | Wrote down Gillette $1.3B (up to $2.5B over 2 fiscal years) | P&G grooming ~8% of total sales | FY2025 Q2: Gillette... |
| Glossier | B2cMarketplaceMobile FirstStartup | - | - | ... |
| Head & Shoulders | B2cGlobalPublic | $2000M | 35% | Head & Shoulders, Procter & Gamble anti-dandruff shampoo, $2B+ annual revenue, 23% global anti-dandruff market share (#1), pyrithione zinc formula, Cl... |
| Herbal Essences | B2cGlobalPublic | - | - | Procter & Gamble, bio:renew launch 2024, sulfate-free line, Royal Botanic Gardens Kew partnership, clean beauty focus... |
| L'Oréal | B2cGlobalPublicFortune500 | $43480M | - | 2024 Sales: €43.48B (+5.6% reported, +5.1% like-for-like) | Operating Margin: 20.0% (record) | EPS: €12.66 (+4.8%), Dividend €7.00 (+6.1%) | Net Cash ... |
| L'Oréal Paris | B2cGlobalPublic | - | - | World's largest beauty company with mass-market innovation in skincare makeup and haircare... |
| MAC Cosmetics | B2cGlobalPublic | $191M | - | $191M online sales 2024 (10-15% growth); Estée Lauder subsidiary; 105 countries; part of $16B Estée Lauder empire; iconic makeup brand... |
| Maybelline | B2cGlobalPublic | $43490M | - | Parent L'Oréal 2024 Sales: €43.49B (+5.6%) | Consumer Products Division: Growth from L'Oréal Paris (haircare), Maybelline, NYX | Makeup: Double-digit ... |
| Maybelline New York | B2cGlobalPublic | - | - | L'Oréal, Superstay Lumi Matte/Sunkisser blush 2024, Teddy Tint liquid lip Q1 2025, Super Fluff brow mousse... |
| Neutrogena | B2cGlobalPublic | $141.6M | - | Spin-off: Now part of Kenvue (spun from J&J in Jul 2023) | 2025 Annual Revenue: $141.6M (Neutrogena brand) | Parent Kenvue 2024 revenue: $15.5B | Acqu... |
| Neutrogena MEN | B2cGlobalPublic | - | - | Johnson & Johnson, 14.1% skincare market share, men's segment +10.2% CAGR, Skin360 web app launch... |
| Nivea | B2cGlobalPublic | $5600M | - | Beiersdorf, €5.6B sales 2024 (+9% organic), Luminous630 +34% growth, parent €9.9B revenue record 2024, #1 skincare globally... |
| NIVEA MEN | B2cGlobalPublic | $9900M | - | Beiersdorf men's line, parent €9.9B revenue 2024, part of Nivea €5.6B sales, face care expansion 2024... |
| Olay | B2cGlobalPublic | $84340M | - | Parent P&G 2024 Revenue: $84.34B, Net Earnings: $14.88B | Beauty division: 18% of 2024 revenues | Olay: P&G's 13th billion-dollar brand (since 2013) |... |
| Old Spice | B2cGlobalPublic | - | - | Procter & Gamble, 11.8% deodorant market share 2024, Swaggy Spice mascot debut, whole body deodorant launch 2024... |
| Pantene | B2cGlobalPublic | $2000M | - | Pantene, Procter & Gamble hair care brand, #1 globally (Euromonitor), 12.9% US market share, 17.5% Asia market share, $2B+ annual revenue, Pro-V formu... |
| Schick | B2cGlobalPublic | $2250M | - | Edgewell Personal Care, parent $2.25B revenue FY2024, Bamboo hybrid razors sustainability, using less plastic handles cost-cutting 2024... |
| Secret | B2cGlobalPublic | - | - | Procter & Gamble, whole body deodorant launch 2024, refillable systems aluminum cartridges 2025, high single-digit organic growth NA... |
| Sensodyne | B2cGlobalPublic | - | - | Haleon (GSK spinoff 2022), Clinical White 2024, Cavity + Sensitivity May 2025... |
| SEPHORA | B2cRetailtechGlobalPublic | $18300M | - | $18.3B LVMH selective retail 2024; 11% organic Q1 growth; $3.6B online 2024; #1 global beauty retailer; 1,100+ Kohl's shops; market leader... |
| Suave | B2cGlobalPublic | - | - | Unilever, affordable hair care... |
| The Body Shop | B2cGlobalStartup | $2M | - | Ownership: Rescued from administration Sep 2024 by Aurea Group (Mike Jatania) | Dec 2024: Profitable £2M in first 100 days under new ownership | Prior... |
| Ulta Beauty | B2cRetailtechPublicNorth America | $11000M | - | $11B revenue; 1400+ stores; top beauty retailer... |
| Vaseline | B2cGlobalPublic | - | - | Unilever, petroleum jelly products... |
| Venus | B2cGlobalPublic | - | - | Gillette (P&G), women's razors... |
Total Brands
44
Signal Strength
32% Strong
14208
Last Updated
December 2025