Maybelline New York

Emerging#106 in Beauty & Personal Care

Company Overview

Maybelline New York is a leading mass-market cosmetics brand owned by L'Oréal, offering makeup products including mascaras, foundations, lipsticks, and nail polish at drugstores and mass retailers worldwide. Founded in 1915, the brand is known for innovations like the first modern mascara and partnerships with influencers and models. Maybelline targets mainstream beauty consumers seeking trendy, accessible makeup with New York-inspired style and professional quality at affordable prices.

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Emerging Innovator

Maybelline New York is an emerging player bringing innovative solutions to the Beauty & Personal Care market.

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