Company Overview

Maybelline is a leading mass-market cosmetics brand owned by L'Oréal, offering makeup products including mascaras, foundations, lipsticks, and nail polish at drugstores and mass retailers worldwide. Founded in 1915, the brand is known for innovations like the first modern mascara and partnerships with influencers and models. Maybelline targets mainstream beauty consumers seeking trendy, accessible makeup with New York-inspired style and professional quality at affordable prices.

Revenue
$43490M
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Key Differentiators

Market Leader

Maybelline is recognized as a market leader in the Beauty & Personal Care sector, demonstrating strong industry presence and customer trust.

Enterprise Scale

With $43490M in revenue, Maybelline operates at enterprise scale with proven market validation.

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