Company Overview
Crest is a leading oral care brand under Procter & Gamble offering toothpaste, toothbrushes, whitening products, and mouthwash designed to prevent cavities, strengthen enamel, and promote dental health. The company serves consumers and families seeking clinically proven oral hygiene solutions endorsed by dental professionals. Crest has built market leadership through continuous innovation in cavity prevention and whitening technology, product lines addressing specific dental needs from sensitivity to gum health, and a long-standing reputation backed by American Dental Association acceptance.
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Key Differentiators
Strong Challenger
Crest is an established challenger with significant market presence and competitive offerings in Beauty & Personal Care.
Enterprise Scale
With $2000M in revenue, Crest operates at enterprise scale with proven market validation.
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