Company Overview
Vaseline is a skincare brand best known for petroleum jelly products that moisturize, protect, and heal dry or damaged skin. The company serves consumers worldwide seeking effective, affordable skincare solutions for dry skin, minor cuts, and skin protection. Owned by Unilever, Vaseline has expanded from its original petroleum jelly to include lotions, lip care, and specialty skincare products, maintaining its reputation for clinically proven moisture and skin barrier protection.
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Key Differentiators
Strong Challenger
Vaseline is an established challenger with significant market presence and competitive offerings in Beauty & Personal Care.
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