Company Overview
AXE is a men's grooming brand owned by Unilever, specializing in deodorants, body sprays, shower gels, and personal care products targeting young male consumers. The brand serves men aged 18-35 seeking affordable, fragrance-forward grooming products with bold scents and confident positioning. AXE differentiates through provocative marketing campaigns, innovative formats like dual-action deodorants, diverse fragrance collections, and cultural relevance built through partnerships with music, gaming, and sports.
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Key Differentiators
Emerging Innovator
AXE is an emerging player bringing innovative solutions to the Beauty & Personal Care market.
Growth Stage
AXE has achieved $220M in revenue, demonstrating strong product-market fit.
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