Company Overview
Secret is an antiperspirant and deodorant brand owned by Procter & Gamble, specifically formulated for women's sweat protection and odor control needs. The brand offers clinical-strength and regular formulas across various scents and formats including invisible solid, gel, and spray options. Secret targets active women seeking reliable, long-lasting protection, differentiating itself through pH-balanced formulas designed for women's body chemistry and empowering brand messaging focused on confidence and strength.
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Key Differentiators
Emerging Innovator
Secret is an emerging player bringing innovative solutions to the Beauty & Personal Care market.
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