Company Overview
e.l.f. Cosmetics is a beauty brand offering high-quality, affordable makeup, skincare, and beauty tools accessible to all consumers regardless of budget. The company targets value-conscious beauty enthusiasts, particularly younger demographics, seeking cruelty-free, vegan-friendly cosmetics at drugstore prices. e.l.f. delivers trend-driven color cosmetics and skincare products through an innovative direct-to-consumer model and mass retail distribution that democratizes beauty.
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Key Differentiators
Emerging Innovator
e.l.f. is an emerging player bringing innovative solutions to the Beauty & Personal Care market.
Enterprise Scale
With $1020M in revenue, e.l.f. operates at enterprise scale with proven market validation.
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