Explore leading companies in the Beauty & Personal Care category. Discover market leaders, emerging players, and innovative companies shaping this industry.
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All Beauty & Personal Care Brands
| Brand ↑ | Tags | Revenue | Market Share | Description |
|---|---|---|---|---|
| Aquafresh | B2cGlobalPublic | $11200M | - | Haleon (LON: HLN) mainstream three-stripe toothpaste brand since 1973 competing with Colgate and Crest for family oral care; part of $11.2B Haleon por... |
| Arm & Hammer | B2cGlobalPublic | - | - | Church & Dwight (NYSE: CHD) baking soda household brand spanning toothpaste, laundry detergent, and cat litter; 1846-founded flagship brand competing ... |
| Aveeno | B2cGlobalPublic | - | - | Kenvue (KVUE)-owned dermatologist-recommended skincare with colloidal oatmeal for sensitive and eczema-prone skin; competing with CeraVe and Eucerin f... |
| Avon | B2cGlobalMarketplace | - | - | Natura &Co (B3: NTCO3)-owned global direct-selling beauty brand with 6M+ Representatives; competing with Mary Kay and L'Oreal for Latin American mass ... |
| AXE | B2cGlobalPublic | - | - | Unilever (UL)-owned global men's grooming brand in 90+ countries with fragrance-led deodorants and body sprays; competing with Old Spice and Dove Men+... |
| Barbasol | B2cGlobalPublic | - | - | American shaving cream brand since 1919; iconic striped can and value positioning at mass retailers, maintaining loyal customer base despite declining... |
| Bath & Body Works | B2cRetailtechPublicNorth America | $7900M | - | Specialty body care retailer with $7.9B revenue; seasonal fragrance collections, Semi-Annual Sales events, and international franchise expansion after... |
| BiC | B2cGlobalPublic | $2000M | - | French consumer goods company selling 22M pens, 4.7M lighters, and 3.1M shavers daily; €2B revenue with sustainability transformation including refill... |
| CeraVe | B2cGlobalPublic | $1000M | - | Dermatologist-recommended skincare brand with $1B+ retail sales; ceramide-formulated products in drugstores with massive TikTok organic following unde... |
| Clinique | B2cGlobalPublic | - | - | Estée Lauder's dermatologist-developed prestige skincare brand; fragrance-free allergy-tested formulations for sensitive skin competing with K-beauty ... |
| Colgate | B2cGlobalPublicFortune500 | $20100M | - | Colgate-Palmolive (NYSE: CL) #1 global toothpaste brand at $20.1B company revenue with 1-in-3 global brushers; competing with P&G Oral-B and Sensodyne... |
| Colgate-Palmolive | B2cGlobalPublicFortune500 | $20100M | - | NYSE-listed (CL) global oral care and personal care at $20.1B revenue; world #1 toothpaste market share competing with P&G Crest and Oral-B with Hill'... |
| COVERGIRL | B2cGlobalPublic | - | - | Coty (NYSE: COTY) mass cosmetics brand with cruelty-free certification and 40+ foundation shades; competing with L'Oréal Paris and Maybelline in drugs... |
| Crest | B2cGlobalPublic | - | - | P&G's flagship oral care brand competing with Colgate; 3D Whitestrips at-home whitening franchise dominates premium whitening segment in two-brand too... |
| Degree | B2cGlobalPublic | $60500M | - | Unilever, whole body deodorant launch 2024, MotionSense technology, parent €60.5B revenue 2024, men's deodorant leader... |
| Dove | B2cGlobalPublic | $60800M | - | Parent Unilever 2024: Turnover €60.8B (+1.9%) | Personal Care: €13.6B (+5.2% organic sales growth) | Dove: ~40% of Personal Care, high-single digit gr... |
| e.l.f. | B2cMarketplaceStartupScaleup | $1000M | - | NYSE-listed accessible beauty brand with $1B+ revenue offering vegan makeup at $5-20 drugstore prices; TikTok-viral "dupe" strategy competing with NYX... |
| e.l.f. Cosmetics | B2cMarketplaceStartupScaleup | $1000M | - | NYSE-listed accessible beauty brand with $1B+ revenue offering vegan makeup at $5-20 drugstore prices; TikTok-viral "dupe" strategy competing with NYX... |
| Estée Lauder | B2cGlobalPublicFortune500 | $15600M | - | NYSE-listed (EL) prestige beauty conglomerate with MAC, Clinique, La Mer, and Jo Malone; $15.6B revenue restructuring after China luxury slowdown drov... |
| Gillette | B2cGlobalPublicFortune500 | $6000M | 60% | P&G's global razor market leader with ~60% market share by value; multi-blade cartridge razors facing DTC disruption from Dollar Shave Club and Harry'... |
| Herbal Essences | B2cGlobalPublic | - | - | P&G (NYSE: PG) mass-market hair care brand with Bio:Renew plant-derived formulation at $5-9/bottle; competing with OGX and TRESemmé for natural-positi... |
| L'Oréal | B2cGlobalPublicFortune500 | $42000M | - | World's largest beauty company with €42B revenue; 35+ brands across luxury (Lancôme), mass (L'Oréal Paris), and dermatology (CeraVe, La Roche-Posay) s... |
| L'Oréal Paris | B2cGlobalPublic | - | - | L'Oréal Group's flagship mass beauty brand with global "Because You're Worth It" positioning; Revitalift skincare science and Infallible makeup at acc... |
| MAC Cosmetics | B2cGlobalPublic | - | - | Professional makeup brand with artist roots; Estée Lauder-owned Ruby Woo lipstick and Studio Fix foundation with 500 global stores and broad shade ran... |
| Maybelline | B2cGlobalPublic | - | - | Mass-market cosmetics brand in 129 countries; L'Oréal Group-owned with Great Lash mascara, Fit Me foundation, and Sky High mascara as category-leading... |
| Maybelline New York | B2cGlobalPublic | - | - | L'Oréal-owned mass cosmetics brand with global #1 mascara position; sold in 120+ countries at $8-18 drugstores competing with Covergirl and e.l.f. for... |
| Neutrogena | B2cGlobalPublic | - | - | Kenvue-owned (KVUE) dermatologist-recommended skincare brand with Hydro Boost moisturizer; competing with CeraVe and La Roche-Posay for the derm-appro... |
| Neutrogena MEN | B2cGlobalPublic | - | - | Kenvue (KVUE)-owned dermatologist-developed men's skincare and grooming line under Neutrogena brand; competing with Jack Black and L'Oréal Men Expert ... |
| Nivea | B2cGlobalPublic | $5700M | - | Beiersdorf's flagship skincare brand generating €5.7B revenue with iconic blue tin NIVEA Cream; sold in 200+ countries competing with Dove and Olay fo... |
| NIVEA MEN | B2cGlobalPublic | - | - | Beiersdorf's global men's grooming line in 200+ countries; dermatologically tested face care, shaving, and deodorant products competing with Gillette ... |
| Olay | B2cGlobalPublic | - | - | P&G (PG) flagship mass-market skincare brand with retinol, niacinamide, and Amino-Peptide Complex across Regenerist and Luminous lines; competing with... |
| Old Spice | B2cGlobalPublic | - | - | P&G-owned iconic men's deodorant and body wash brand rejuvenated with viral "Man Your Man Could Smell Like" marketing; mass market positioning competi... |
| Pantene | B2cGlobalPublic | - | - | P&G (PG) global haircare leader with Pro-Vitamin B5 technology; mass-market science-backed shampoos and conditioners competing with Dove and TRESemmé ... |
| Schick | B2cGlobalPublic | - | - | Edgewell Personal Care razor brand with Hydro hydrating technology; competing with Gillette's dominant market share through skin-comfort positioning f... |
| Secret | B2cGlobalPublic | - | - | P&G (PG) women's antiperspirant brand with clinical-strength formulations competing with Dove and Degree; extending into full-body deodorant as natura... |
| Sensodyne | B2cGlobalPublic | $2000M | - | Haleon (HLN) world's #1 sensitive teeth toothpaste in 130+ countries; $2B+ revenue with clinical desensitizing formulas and dentist-recommended positi... |
| SEPHORA | B2cRetailtechGlobalPublic | - | - | LVMH (EPA: MC) prestige beauty retailer with 2,700+ stores and 35M+ Beauty Insider members; competing with Ulta Beauty for specialty beauty leadership... |
| Suave | B2cGlobalPublic | - | - | Unilever, affordable hair care... |
| The Body Shop | B2cGlobalStartup | - | - | Pioneer ethical beauty brand undergoing 2024 administration restructuring under Aurelius ownership; cruelty-free cosmetics with Fair Trade ingredients... |
| Ulta Beauty | B2cRetailtechPublicNorth America | - | - | NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora ... |
| Vaseline | B2cGlobalPublic | - | - | Petroleum jelly brand with 150-year heritage under Unilever; skincare trend "slugging" drove Gen Z discovery while clinical dermatologist recommendati... |
| Venus | B2cGlobalPublic | - | - | Luxury preserved rose brand with arrangements lasting 1-3 years; direct-to-consumer premium gifting destination popularizing Eternity Roses for Valent... |
Total Brands
42
Signal Strength
21% Strong
9321
Last Updated
April 2026