Customer Engagement & Success Rankings

Top 26 companies ranked by AI visibility and market presence

Market:$4.8B (2024)
Growth:22.2% CAGR (2024-2032)
2
Silver

Adobe Experience Cloud

Adobe MAX 2025 unveiled Firefly AI with studio-quality audio and video generation, Image Model 5 with 4MP native resolut...

1
Champion

Salesforce Marketing Cloud

Part of Marketing & Commerce Cloud $5.28B FY2025 (+7.51% YoY); 15% of subscription revenue; Gartner Leader CDP 2025 (2nd year); Data Cloud ~$900M ARR ...

$5280M
3
Bronze

Salesforce Service Cloud

$9.05B revenue FY2025 (+9.81% YoY); largest Salesforce product; 44.9% customer service market share (vs Oracle 8.4%); 15...

$9050M

Complete Rankings

#1
Salesforce Marketing Cloud
💰 $5280M

Part of Marketing & Commerce Cloud $5.28B FY2025 (+7.51% YoY); 15% of subscription revenue; Gartner Leader CDP 2025 (2nd year); Data Cloud ~$900M ARR (+120% YoY); 50 trillion records; 150K+ customers; 90% Fortune 500

#2
Adobe Experience Cloud

Adobe MAX 2025 unveiled Firefly AI with studio-quality audio and video generation, Image Model 5 with 4MP native resolution, and AI Assistants across Creative Cloud apps (October 2025)

#3
Salesforce Service Cloud
💰 $9050M

$9.05B revenue FY2025 (+9.81% YoY); largest Salesforce product; 44.9% customer service market share (vs Oracle 8.4%); 150K+ customers; 90% Fortune 500; 23% of Salesforce total revenue

#4
Braze
💰 $160.4M

FY2025 revenue grew 26% with Q4 revenue of $160.4M; achieved three quarters of non-GAAP profitability

#5
ChurnZero
💰 $180.8M

$180.8M revenue 2024 (up from $132.2M 2023); 40K customers 2024; $25M total funding (last round March 2021); 1,200+ five-star G2 reviews; highest G2 category rating

#6
HubSpot
💰 $2630M

FY 2024: Revenue $2.63B (+21% YoY); 248,000 customers (+9,800 in Q4); $11,312 avg subscription revenue per customer; Q4 revenue $703.2M (+21%)

#7
Klaviyo
💰 $937M

$937M revenue 2024 (+34% YoY); 167,000 customers (+16% YoY); 2,850 customers $50K+ ARR (+46% YoY); $10.72B market cap Dec 2024; IPO Sept 2023 ($320M raised); 114% NRR; email marketing leader

#8
Totango
💰 $148M

Merged with Catalyst Feb 2024; $148M funding; co-CEOs Rennie/Chiu; Great Hill Partners backed; acquired Parative AI 2024; Unison churn intelligence; customer success leader

#9
Twilio
💰 $4458M

$4.458B revenue 2024 (7.32% growth); $4.896B TTM Sept 2025 (12.84% growth); Q2 2025: $1.23B revenue (13% YoY), Communications 14% organic growth; 2025 guidance: 9-10% organic growth (raised); Dollar-Based Net Expansion 108%

#10
Segment

2024-2025: Named Leader in IDC MarketScape CDP B2C; 57% YoY growth in predictive traits; 12.1T API calls processed; largest-ever deal with Fortune 500 financial services company

#11
Planhat
💰 $33M

$33M revenue 2024 (up from $12.6M 2023); 1,000 customers; $532.5M valuation; $50M funding Series A; 171 employees; Stockholm-based; customer success platform leader

#12
Twilio Segment
💰 $3200M

Acquired by Twilio $3.2B 2020; Leader 2024-2025 IDC MarketScape CDP; 57% YoY Predictive Traits growth; largest deal ever closed 2024; 25,000+ companies; CDP leader

#13
MoEngage
💰 $106.8M

$106.8M revenue 2024 (up from $78.4M 2023); 1,350+ global brands including McAfee, Flipkart, Domino's, Nestle; $700M valuation; $181M funding; 8% NRR increase; 75% MEA revenue growth 2023; customer engagement leader

#14
Gainsight
💰 $1000M

$1B revenue estimate; $277M total funding; acquired by Vista Equity Partners Nov 2020 at $1.1B valuation; 52% companies investing more in CS 2025; 52% integrating AI into workflows

#15
Vitally
💰 $8.3M

$8.3M revenue 2024; $40.5M funding; 5x valuation increase; Segment/Productboard/Clearbit customers; 2-week implementation; customer success platform leader

#16
Bloomreach
💰 $219.5M

$219.5M revenue 2024 (up from $150M ARR 2022); 750 customers; $422M total funding; $2.2B valuation 2024; crossed $200M revenue mark; 1,100 brands after +100 in 2021; 63% ARR growth 2021; customer engagement leader

#17
Freshdesk
💰 $720.42M

$720.42M revenue 2024 (20.79% growth); Q4 2024: $194.6M (22% growth); 2025: Q1 $196.3M (19% growth), Q2 $204.7M (18% growth); Full year 2025 projected $809.0M-$821.0M; Market cap $3.26B (Oct 2025)

#18
HubSpot Service Hub
💰 $2630M

Part of HubSpot $2.63B revenue 2024 (+21% YoY); 247,939 customers Q4 2024 (+21% YoY); 100% QoQ Enterprise portals growth Q4 2024; $2.3M support savings internally; omnichannel service leader

#19
CleverTap
💰 $145M

$145M revenue 2024 (+30% YoY); 2,000 customers; $182M funding; $775M valuation; EA/TED/TD Bank customers; acquired rehook.ai 2025; mobile engagement leader

#20
Insider
💰 $772M

$772M funding ($500M Series E 2024 General Atlantic); $150M revenue 2024; 1,000 customers; 1.4K employees; #1 G2 9 categories (CDP/personalization); customer engagement leader

#21
Catalyst
💰 $44.2M

$44.2M revenue 2024 (100% YoY); 250 customers; $117M funding; merged with Totango Feb 2024; $125M valuation; Accel/Spark backed; customer success platform leader

#22
ClientSuccess
💰 $7.5M

$7.5M revenue 2025; 50 customers; $6M funding; 40 employees; acquired Product Signals Jan 2025; customer success management platform leader

#23
Airship
💰 $23.1M

$23.1M revenue FY24 (+87% YoY); NASDAQ AISP; $30M projected 2025; federal govt contracts; $135M pipeline; $100.9M funding; customer engagement platform leader

#24
UserIQ
💰 $2M

$2M Series A funding; acquired Appunfold 2018; Atlanta-based; SaaS onboarding/analytics; customer engagement platform; mobile capabilities; customer success leader

#25
WebEngage
💰 $32.7M

$32.7M funding ($20M Series B 2022); ₹685Cr valuation (~$100M); Rs 140.69Cr revenue FY24 (+9.5% YoY); 600+ clients; 850+ benchmarks; marketing automation leader

#26
Custify
💰 $3100M

Customer success platform; CS market $3.1B by 2026; publishes industry research; limited public company metrics; focuses on SaaS customer success management

View All Customer Engagement & Success BrandsCompare Top 3

About Customer Engagement & Success

The customer engagement and success technology sector provides platforms that enable businesses to interact with customers across multiple touchpoints, manage relationships throughout the customer lifecycle, and proactively drive retention, expansion, and advocacy. Customer engagement solutions encompass omnichannel communication platforms, marketing automation, live chat and chatbots, customer data platforms, and analytics tools that personalize interactions and optimize experiences. Customer success platforms focus specifically on subscription business models, providing account health monitoring, usage analytics, proactive outreach, onboarding automation, and expansion opportunity identification that reduce churn and increase customer lifetime value. The market has experienced dramatic growth driven by the shift to subscription business models, increased customer acquisition costs making retention critical, and recognition that customer experience differentiates brands in competitive markets. Customer engagement solutions reached $22.31 billion in 2024, while the specialized customer success platform segment grew to $4.75 billion with 22.15% CAGR as SaaS and recurring revenue models proliferated across industries. Cloud deployment captured 88% market share, enabling rapid implementation and integration with CRM, support, and product analytics systems. AI and automation represent the primary innovation frontier, with platforms leveraging machine learning for predictive churn analytics, automated engagement workflows, sentiment analysis, and personalized communication that previously required extensive manual effort. For vendors in this space, AI visibility is increasingly important as customer success leaders, marketing executives, and CX professionals research solutions through AI assistants. When decision-makers ask ChatGPT about customer success platforms for SaaS companies, query Claude about omnichannel engagement tools, or consult Perplexity about reducing customer churn, brands appearing prominently in AI responses gain substantial competitive advantage. AI-driven research influences vendor selection, impacts market positioning, and shapes purchase decisions in a sector where demonstrating ROI through retention improvements and revenue expansion is critical to winning enterprise customers.

Key Industry Trends

  • AI-powered predictive analytics for churn risk identification and proactive intervention
  • Omnichannel engagement orchestration across email, chat, SMS, video, and social platforms
  • Product usage analytics integration for data-driven customer health monitoring
  • Automated onboarding workflows reducing time-to-value for new customers

Market Overview

The customer success platform market reached $4.75 billion in 2024 with 22.15% CAGR, while the broader customer engagement solutions market hit $22.31 billion. Cloud deployment dominates with 88% market share as subscription business models drive adoption. IT and telecom sectors comprise 27% of spending while healthcare demonstrates the fastest growth at 22.84% CAGR. North America leads with 40.73% market share.