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B2B2C

22 companies in this category

Market:$380 billion in B2B2C platforms (2024)
Growth:24.6% CAGR (2024-2029)
Showing 22 brands

awen

Design & Creative Tools
B2b2cSaasProductivity

Awen is rebuilding Photoshop with an AI-voice interface. Instead of navigating complex menus or learning new tools, creatives can describe their vision in natural language - 'Draw me a Swiss mountain

Updated 12/2/2025

BigCommerce

E-commerce
B2b2cGlobalPlatformSaas

BigCommerce is a SaaS e-commerce platform enabling businesses to build, manage, and scale online stores with comprehensive selling tools and integrations. The company provides merchants with customiza

Updated 12/2/2025

Bygg Foods

Food & Beverage
B2b2cManufacturing

Bygg Foods is a sustainable food technology company founded in 2022 by Icelandic-American entrepreneur Smari Asmundsson, based in Petaluma, California. The company specializes in creating upcycled pla

Updated 12/2/2025

Bynder

Design & Creative Tools
B2b2cSaasProductivity

Bynder is a digital asset management (DAM) platform helping marketing and creative teams organize, manage, and distribute brand assets and content. The company provides centralized storage, version co

Updated 11/27/2025

Contentful

Design & Creative Tools
B2b2cSaasProductivity

Contentful is a headless content management system (CMS) that provides an API-first platform for managing and delivering digital content across websites, mobile apps, and IoT devices. The company serv

Updated 12/2/2025

Frame.io

Design & Creative Tools
B2b2cSaasProductivity

Frame.io is a cloud-based video collaboration platform that enables creative teams to review, annotate, and approve video content throughout the production process. The company serves video editors, f

Updated 11/27/2025

InVision

Design & Creative Tools
B2b2cSaasProductivity

InVision is a digital product design platform serving 65,000 customers including 100% of Fortune 100 (American Express, Adidas, Boeing, Netflix, HBO). Revenue $63.3M in 2024 (+76% from $36M in 2023).

Updated 12/2/2025

Jitter

Design & Creative Tools
B2b2cSaasProductivity

Jitter is a collaborative motion design tool that works like Figma for animations, enabling creative teams to create professional animations in minutes directly in the browser without extensive motion

Updated 12/2/2025

Magento

E-commerce
B2b2cGlobalPlatformSaas

Magento (now Adobe Commerce) is an enterprise e-commerce platform acquired by Adobe 2018 for $1.68B, integrating with Adobe Experience Cloud. Powers 95,000+ stores globally including Coca-Cola, Ford,

Updated 12/2/2025

Meatable

Food & Beverage
B2b2cManufacturing

Meatable is a Dutch cultivated meat company founded in 2018 and headquartered in Delft, Netherlands. The company develops cell-based pork and beef products using its proprietary Opti-Ox technology, wh

Updated 12/2/2025

Offbeast

Food & Beverage
B2b2cManufacturing

Offbeast is a Baltimore-based plant-based meat company that creates authentic steak alternatives using natural plant fibers to replicate muscle texture, offering high-protein filet mignon, ribeyes, an

Updated 12/2/2025

Planet A Foods

Food & Beverage
B2b2cManufacturing

Planet A Foods is a Munich-based food technology company founded in 2021 that has developed ChoViva, the world's leading cocoa-free chocolate alternative. Using a proprietary fermentation process with

Updated 12/2/2025

Pop

Food & Beverage
B2b2cManufacturing

$28M+ (YC/Silicon Valley); Asia cloud kitchen platform; Food brand partnerships; Delivery-only operations; YC

Updated 12/2/2025

Prismic

Design & Creative Tools
B2b2cSaasProductivity

Prismic is a headless content management system (CMS) that enables developers and content creators to build and manage digital experiences across websites, mobile apps, and other channels. The platfor

Updated 12/2/2025

Sanity

Design & Creative Tools
B2b2cSaasProductivity

Sanity is a modern headless content management system (CMS) that provides real-time collaboration, structured content, and flexible APIs for managing digital content across websites, apps, and devices

Updated 12/2/2025

Shopify

E-commerce
B2b2cPlatformSaas

Shopify is a leading e-commerce platform that enables businesses of all sizes to create, manage, and scale online stores and retail operations. The company serves entrepreneurs, small businesses, and

Updated 12/2/2025

Square

E-commerce
B2b2cPlatformSaas

Square is a financial services and digital payments company providing point-of-sale systems, payment processing, business software, and financial services for small and medium-sized businesses. The co

Updated 12/2/2025

Squarespace

E-commerce
B2b2cGlobalPlatformSaasUnicorn

Squarespace is a website building and hosting platform with 4.91M unique subscriptions. FY 2024 revenue $1B (down 17% from $1.012B in 2023), current ARR $1.19B. Taken private by Permira for $6.9B in M

Updated 12/2/2025

Storyblok

Design & Creative Tools
B2b2cSaasProductivity

Storyblok is a headless content management system that enables developers and content teams to create, manage, and deliver content across websites, mobile apps, and digital experiences. The company se

Updated 11/27/2025

Wistia

Design & Creative Tools
B2b2cSaasProductivity

Wistia is a video hosting and marketing platform designed specifically for businesses to create, host, and analyze video content for marketing and sales purposes. The company serves marketing teams, c

Updated 12/2/2025

WooCommerce

E-commerce
B2b2cGlobalPlatformSaas

WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build online stores and sell products directly from their WordPress websites. The company serves small to mediu

Updated 12/2/2025

Zeplin

Design & Creative Tools
B2b2cSaasProductivity

Zeplin is a design handoff and collaboration platform bridging designers and developers. $51.9M revenue in 2024 (+60% from $32.5M in 2023), 5M+ users, 91 employees. Simplifies design-to-code workflow

Updated 12/2/2025

About B2B2C

B2B2C (Business-to-Business-to-Consumer) is a business model where companies provide products, platforms, or services to other businesses, which then offer these capabilities directly to end consumers. This approach enables companies to reach consumer markets indirectly through partners who own customer relationships, distribution channels, or domain expertise, while the B2B2C provider focuses on technology, infrastructure, or specialized services. Classic examples include cloud infrastructure providers powering consumer apps, payment processors enabling e-commerce transactions, insurance underwriters offering policies through digital platforms, and content streaming services white-labeled by telecommunications providers. The model allows specialized providers to achieve scale across multiple consumer-facing partners while enabling those partners to enhance their offerings without building complex capabilities internally. B2B2C strategies are particularly prevalent in embedded finance (banking infrastructure providers enabling neobanks), connected devices (IoT platforms powering consumer smart home products), and digital health (telemedicine platforms used by healthcare providers and insurers). Success requires designing for end-user experience despite indirect customer relationships, supporting partner customization needs, and often navigating complex regulatory requirements where consumer protection laws apply even when the platform provider doesn't directly interface with consumers.

Key Players

Shopify (commerce platform)Square/Block (payments)Marqeta (card issuing)Sezzle (BNPL infrastructure)Talkdesk (contact center platform)

Market Overview

The B2B2C model is experiencing rapid growth as companies recognize advantages of partnering rather than competing across the full value chain. Embedded finance represents the fastest-growing B2B2C segment, with projections suggesting embedded payments, lending, and insurance will account for $7 trillion in transactions by 2026. Consumer brands increasingly adopt B2B2C approaches to extend into adjacent services without diluting brand focus.

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