Bygg Foods

Bygg Foods is a sustainable food technology company founded in 2022 by Icelandic-American entrepreneur Smari Asmundsson, based in Petaluma, California. The company specializes in creating upcycled plant-based protein products from spent grain leftover from the beer brewing process, transforming what would otherwise become waste or animal feed into high-quality nutrition.

The flagship product, NORSE CODE, is an innovative protein powder that combines upcycled barley protein with pea and rice proteins to create a complete amino acid profile. By extracting proteins from the leftover barley in brewing, Bygg Foods addresses both food waste reduction and the growing demand for sustainable protein sources.

As a ProVeg Incubator alumnus, Bygg Foods represents the next generation of environmentally conscious food companies. The company leverages Asmundsson's extensive experience in the health food industry, having previously founded and operated Smari Organics. The brand emphasizes its Nordic heritage and commitment to sustainability in its marketing and product development.

Bygg Foods operates in the alternative protein sector, which has seen increasing investor interest despite challenging funding conditions in 2024-2025. The company's upcycling approach differentiates it from other plant-based protein brands by directly addressing food waste while creating nutritious products.