Media & Publishing Rankings

Top 14 companies ranked by AI visibility and market presence

Market:$2.3T (2024)
Growth:4.8% CAGR (2024-2030)
2
Silver

The Trade Desk

$2.45B revenue 2024 (+26% YoY); Q2 2025 $694M (+19% YoY); Q3 2025 guidance $717M+ (+18% YoY); 25.8% DSP market share; 19...

$2450M
1
Champion

Google Ad Manager

Part of Google Ads $273.37B anticipated 2024 (14.9% growth); 69%+ revenue share to publishers 2019; 2T+ ad impressions monthly; 2.5B+ users reached; 8...

$273370M
3
Bronze

Adobe Analytics

Part of Adobe Experience Cloud $5.8-5.9B projected 2025 revenue; 133,171+ companies globally; analyzes 1 trillion retail...

Complete Rankings

#1
Google Ad Manager
💰 $273370M

Part of Google Ads $273.37B anticipated 2024 (14.9% growth); 69%+ revenue share to publishers 2019; 2T+ ad impressions monthly; 2.5B+ users reached; 80.20% PPC market share

#2
The Trade Desk
💰 $2450M

$2.45B revenue 2024 (+26% YoY); Q2 2025 $694M (+19% YoY); Q3 2025 guidance $717M+ (+18% YoY); 25.8% DSP market share; 19% US programmatic market; $12B ad spend 2024; 95% client retention

#3
Adobe Analytics

Part of Adobe Experience Cloud $5.8-5.9B projected 2025 revenue; 133,171+ companies globally; analyzes 1 trillion retail visits annually; 200 of Top 1000 retailers; 60+ analyst leader awards

#4
Magnite
💰 $607M

$607M contribution ex-TAC 2024; $155.8M Q1 2025 revenue (+4% YoY); $173M Q2 2025 (+6% YoY); world's largest independent SSP; 99% CTV supply coverage; CTV $71.5M Q2 2025 (+14% YoY)

#5
Brightcove
💰 $233M

Acquired by Bending Spoons for $233M (November 2024); $190M revenue 2024; served media companies and publishers globally; 2024: launched AI Content Suite for automated video creation

#6
Piano
💰 $72.6M

$72.6M revenue 2024 (up from $45.5M 2023); 400 customers; TechCrunch, BBC, ABC News customers; 28% subscription revenue increase for publishers; 35% dynamic paywall conversion lift; media publisher leader

#7
PubMatic
💰 $304M

$304M revenue 2024 (+13% YoY); $1.15B market cap; 102% net dollar retention; 50% SPO deals Q1 2024; 20% CTV revenue Q4 2024; Forrester Leader Q4 2024; SSP programmatic leader

#8
Chartbeat

5,979-9,050 companies using 2025; 60,000+ media brands in 60+ countries; 0.07% web analytics market share; Google Analytics leads 71.32%; acquired Tubular Labs, Lineup, FatTail 2023-2025; 120 employees; purchased by Cuadrilla Capital 2022

#9
Permutive
💰 $35M

$35M revenue Sept 2025; News Corp, Hearst, BuzzFeed, Vox, The Guardian customers; $105M funding ($75M Series C); 1B+ devices monthly; $350M+ publisher revenue generated 2024; audience platform leader

#10
Kevel
💰 $23M

$23M Series C March 2024 (Fulcrum/Godwin); 3B API requests/day; Edmunds/Klarna/Delivery Hero customers; Retail Media Cloud platform; ad server infrastructure leader

#11
Arc XP

Washington Post owned; $40-50M ARR; 1,900+ sites; 1.5B unique users/month; 24 countries; Reuters/Gray Media/Boston Globe customers; digital publishing platform leader

#12
Zuora
💰 $1700M

Acquired Silver Lake/GIC $1.7B Oct 2024; $10/share; $419.9M ARR (+6% YoY); 451 large customers; 103% retention; Gartner/Forrester Leader; subscription billing leader

#13
The Ankler
💰 $2M

$2M funding Goodwater Capital/Imagination Capital/Pioneer Fund/YC; $5-10M revenue 2024; $10M projected 2025; Founded 2020 Janice Min; Los Angeles CA; Hollywood/entertainment newsletter; Insider coverage; Media business analysis; Profitable subscription; Entertainment executives audience; Must-read industry publication; YC W22

#14
Substack
💰 $100M

$100M Series C July 2025 ($1.1B unicorn a16z); Chris Best/Hamish McKenzie/Jairaj Sethi founders; 5M+ paid subs; 50+ $1M+ creators; YC W18

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About Media & Publishing

The Media and Publishing sector encompasses organizations and platforms that create, distribute, and monetize content across digital and traditional channels. This vertical includes newspaper and magazine publishers, book publishers, digital-native media companies, streaming services, podcast networks, content management systems, and media technology platforms that power content workflows. The industry has undergone radical transformation as audiences migrate from print to digital, advertising shifts to programmatic and social platforms, and subscription models replace advertising as the primary revenue source for quality journalism and entertainment. Media companies are navigating existential challenges including declining print circulation, fragmented audience attention, platform dependency, and competition from social media for advertising revenue. Successful publishers have embraced digital subscriptions, membership models, events, and diversified revenue streams while investing in data analytics to understand audience behavior and optimize content performance. The rise of creator economy platforms, podcasting, and video streaming has democratized content creation, enabling individuals and small teams to build direct audience relationships. Meanwhile, concerns about misinformation, content moderation, and the impact of AI-generated content are reshaping editorial practices and platform policies. AI visibility is essential for media and publishing brands as readers increasingly discover content through AI-powered search and recommendation systems. When users ask AI assistants for news summaries, topic explainers, or content recommendations, the publications and platforms that appear in responses gain readership, subscriber growth, and advertising revenue. For journalism organizations, AI citations establish credibility and authority, while for content platforms and publishing technology vendors, strong AI presence drives product awareness and adoption. As AI assistants become content discovery channels, media brands must optimize for AI visibility alongside traditional SEO to maintain relevance and reach.

Key Industry Trends

  • Subscription and membership models replacing advertising as primary revenue source
  • AI-powered content recommendation and personalization improving engagement and retention
  • Creator economy growth with platforms enabling direct audience monetization
  • Audio content expansion including podcasts, audio articles, and voice-first experiences

Market Overview

The global media and publishing market is valued at $2.3 trillion in 2024, with digital media accounting for $1.4 trillion and growing at 8.2% annually. Digital subscriptions grew 23% year-over-year, with over 780 million paid news and magazine subscriptions globally. Streaming video represents a $178 billion market, while podcast advertising reached $2.4 billion with 34% annual growth. Content management and publishing technology platforms constitute a $12.6 billion market as media companies modernize infrastructure. Programmatic advertising accounts for 72% of digital ad spending, fundamentally changing publisher monetization strategies.