Permutive

Challenger#10 in Media & Publishing
Audience Data Platform
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Company Overview

Permutive is an audience data platform designed for publishers to collect, unify, and activate first-party audience data while maintaining privacy and compliance with regulations like GDPR. The company serves digital publishers seeking to monetize audiences through better targeting and personalization as third-party cookies deprecate. Permutive differentiates itself through edge computing that processes data in users' browsers, privacy-first architecture, real-time audience segmentation, and seamless integration with advertising platforms.

Revenue
$35M
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Key Differentiators

Strong Challenger

Permutive is an established challenger with significant market presence and competitive offerings in Media & Publishing.

Top 10 Ranked

Ranked #10 in the Media & Publishing category, among the industry's best.

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