All Brands

SMB

56 companies in this category

Market:$700 billion (SMB tech spending, 2024)
Growth:11.2% CAGR (2024-2029)
Showing 56 brands

Acuity Scheduling

Productivity & Collaboration
AutomationB2bHealthtechSaasSmb

Acuity Scheduling is an online appointment booking platform for service-based businesses, now part of Squarespace. Acquired by Squarespace April 2019 (Squarespace's first acquisition); founded 2006; 4

Updated 12/2/2025

Amy's Kitchen

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Amy's Kitchen is a family-owned organic and vegetarian food company producing frozen meals, soups, pizzas, and meat substitute products made with organic ingredients. The brand serves health-conscious

Updated 12/3/2025

Angle Health

Insurance Tech
B2bInsuranceHealthtechSmbSaas

Angle Health is a digital-first health insurance provider specifically designed for startups and tech companies, offering modern, tech-enabled health insurance plans with comprehensive benefits and ca

Updated 12/2/2025

AriZona

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

AriZona is a beverage company best known for its distinctively packaged iced tea products sold at a consistent 99-cent price point in large 23-ounce cans. The brand serves value-conscious consumers se

Updated 12/3/2025

Asana

Productivity & Collaboration
B2bSaasCollaborationSmb

Asana is a work management platform that helps teams organize, track, and manage projects and tasks through collaborative workflows and visual project planning. The software serves teams across market

Updated 12/2/2025

Assembly HOA

Real Estate & Property Tech
B2bProptechSaasSmb

YC S24; Shreyas Bharadwaj (RAND DoD)/Allen Liou founders; 26 communities; 4.9 star rating; YC Summer 2024

Updated 12/2/2025

Avoca

Sales & Revenue Operations
Ai PoweredAutomationB2bSaasSmbStartup

Avoca is a New York-based AI sales automation company that provides AI-powered sales agents for service-based industries like HVAC, plumbing, and trade services, automating inbound and outbound custom

Updated 12/2/2025

BambooHR

HR Tech
B2bSaasHr TechSmbNorth America

BambooHR is a human resources software platform designed specifically for small and medium-sized businesses. The company provides an all-in-one HRIS solution that streamlines employee data management,

Updated 12/2/2025

Benepass

HR Tech
B2bSaasHr TechFintechSmb

Benepass is a benefits administration platform that helps companies manage and distribute employee perks and benefits through a flexible, unified system. The company supports 100,000+ employees from t

Updated 12/2/2025

Bissell

Consumer Goods
B2cManufacturingNorth AmericaSmb

Bissell is a manufacturer of home cleaning products specializing in vacuum cleaners, carpet cleaners, steam mops, and floor care appliances. The company produces a range of cleaning solutions from upr

Updated 12/3/2025

Bloomerang

Nonprofit Tech
B2bSaasSmb

Bloomerang is a donor management and fundraising CRM platform designed to help nonprofit organizations improve donor retention and engagement. The company provides tools for donation tracking, donor c

Updated 11/21/2025

Bob's Red Mill

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Bob's Red Mill is a manufacturer of whole grain foods, including flours, cereals, baking mixes, and specialty grains, emphasizing natural and organic ingredients. The company produces stone-ground pro

Updated 12/3/2025

Brite

HR Tech
B2bSaasHr TechSmb

Brite is a Salt Lake City-based benefits education software company that helps insurance carriers, brokers, and HR teams deliver personalized benefits guidance to employees through simplified communic

Updated 12/2/2025

Buildium

Real Estate & Property Tech
B2bProptechSaasSmbCloud Native

Buildium is a property management software platform serving residential property managers, community associations, and real estate professionals. The company provides tools for rent collection, mainte

Updated 11/27/2025

Central

HR Tech
B2bSaasHr TechAi PoweredSmb

Central is a United States-based AI-native payroll HR benefits compliance platform company founded 2024 raising $8.6M total August 27 2025 led by First Round Capital plus Y Combinator first payroll be

Updated 12/2/2025

ClickUp

Product Management
B2bSaasProject ManagementCollaborationSmb

ClickUp is a rapidly growing all-in-one productivity platform that aims to replace multiple workplace tools by integrating task management, documents, chat, goals, and automation into a single unified

Updated 12/2/2025

Commusoft

Field Service
B2bSaasSmb

Commusoft is a cloud-based field service management software designed for trade service businesses including plumbers, electricians, HVAC technicians, and other home service providers. The company ser

Updated 11/21/2025

Crew

HR Tech
B2bSaasHr TechSmb

Crew is a Paris-based recruitment technology company that provides an AI-driven ATS/CRM platform purpose-built for executive search and boutique recruiting firms, combining applicant tracking, custome

Updated 12/2/2025

DianaHR

HR Tech
B2bSaasHr TechSmb

DianaHR is an AI-powered HR platform founded 2023 raising $3.7M seed September 2025 led by SNR Ventures General Catalyst Y Combinator plus Mercury Twitch Dropbox founders serving 1.4 million SMBs 10+

Updated 12/2/2025

DigitalOcean

Cloud Infrastructure
B2bInfrastructureCloud NativeSmb

DigitalOcean is a cloud infrastructure provider offering simple, developer-friendly virtual servers (Droplets), managed databases, object storage, and platform-as-a-service solutions at predictable, a

Updated 12/2/2025

Dirt Devil

Consumer Goods
B2cManufacturingHardwareNorth AmericaSmb

Dirt Devil is a vacuum cleaner brand offering affordable, lightweight vacuum solutions including upright vacuums, handheld vacuums, stick vacuums, and carpet cleaners for everyday home cleaning. The c

Updated 12/3/2025

Donorbox

Nonprofit Tech
B2bSaasSmb

Donorbox is an online fundraising platform designed for nonprofits, churches, and charitable organizations, providing donation forms, recurring giving tools, event ticketing, and crowdfunding capabili

Updated 11/21/2025

DonorPerfect

Nonprofit Tech
B2bSaasSmb

DonorPerfect is a comprehensive donor management and fundraising software platform designed for nonprofit organizations to track donations, manage donor relationships, process online gifts, and analyz

Updated 11/21/2025

Evernest

Real Estate & Property Tech
B2bProptechPlatformNorth AmericaSmb

Evernest is a national, full-service real estate and property management company headquartered in Birmingham, Alabama, that has transformed from a crisis-born startup managing 30 rental properties dur

Updated 12/2/2025

Fieldwire

Construction Tech
B2bSaasMobile FirstSmb

Fieldwire is a construction field management platform that helps construction teams coordinate tasks, manage drawings, track progress, and communicate across job sites through mobile and web applicati

Updated 11/21/2025

Freshservice

IT Operations & Observability
B2bSaasSmb

Freshservice is a cloud-based IT service management platform providing incident management, asset management, change management, and IT operations capabilities for IT support teams. The company serves

Updated 11/21/2025

Gusto

HR Tech
B2bSaasHr TechSmbUnicorn

Gusto is a cloud-based payroll, benefits, and HR management platform designed for small and medium-sized businesses. The company serves SMB owners, HR professionals, and accountants who need an all-in

Updated 12/2/2025

Hive Health

Insurance Tech
B2bInsuranceHealthtechAsia PacificSmb

Hive Health is a Manila-based digital health insurance company that provides all-in-one HMO plans for small and medium enterprises in the Philippines through a user-friendly platform, addressing the g

Updated 12/2/2025

Housecall Pro

Field Service
B2bSaasSmb

Housecall Pro is a field service management software platform designed for residential service businesses including plumbing, HVAC, electrical, and home cleaning companies. The company serves small to

Updated 11/21/2025

Hyperproof

Compliance & GRC
B2bSaasAutomationSmb

Hyperproof is a compliance operations platform that helps organizations streamline risk management, audit preparation, and regulatory compliance workflows through automation and centralized documentat

Updated 11/21/2025

IFS Field Service Management

Field Service
B2bSaasSmb

IFS Field Service Management is an enterprise field service management solution that helps organizations optimize field operations, improve technician productivity, and enhance customer service delive

Updated 11/21/2025

Jobber

Field Service
B2bSaasMobile FirstSmb

Jobber is a field service management software platform designed for small home service businesses including landscaping, cleaning, HVAC, plumbing, and electrical contractors. The company serves owner-

Updated 11/21/2025

JustWorks

Technology
B2bHr TechSaasSmb

JustWorks is a New York-based Professional Employment Organization (PEO) providing payroll, benefits, compliance, and HR services to small businesses. In 2024, the company processed $27 billion in pay

Updated 12/2/2025

Kindful

Nonprofit Tech
B2bSaasSmb

Kindful is a donor management and fundraising platform designed for nonprofit organizations to manage relationships, track donations, and execute fundraising campaigns. The company serves small to mid

Updated 11/21/2025

Linode

Cloud Infrastructure
B2bInfrastructureCloud NativeSmb

Linode is a cloud computing platform providing virtual private servers, managed Kubernetes, object storage, and other infrastructure services for developers and businesses. Acquired by Akamai Technolo

Updated 12/2/2025

Microsoft Dynamics 365 Field Service

Field Service
B2bSaasSmb

Microsoft Dynamics 365 Field Service is a comprehensive field service management solution that helps organizations schedule, dispatch, and manage mobile workforces for installation, maintenance, and r

Updated 11/21/2025

Newman's Own

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Newman's Own is a food company founded by actor Paul Newman that produces organic and natural products including salad dressings, sauces, snacks, and beverages, donating 100% of after-tax profits to c

Updated 12/3/2025

Notion

Productivity & Collaboration
B2bSaasProductivityCollaborationSmb

Notion is an all-in-one workspace platform that combines note-taking, project management, databases, wikis, and collaboration tools in a flexible, customizable interface. The company serves individual

Updated 12/2/2025

Paylocity

HR Tech
B2bSaasHr TechPublicSmb

Paylocity is a cloud-based human capital management and payroll software provider offering tools for payroll processing, HR administration, talent management, workforce management, and employee engage

Updated 11/21/2025

PocketSuite

Technology
B2bB2cMobile FirstPayment ProcessingSaasSmb

PocketSuite is an all-in-one booking, messaging, and payment processing app for service professionals and small businesses. The platform includes online scheduling, SMS communication, digital contract

Updated 12/2/2025

SalaryBook

HR Tech
B2bSaasHr TechAsia PacificSmb

SalaryBook is a Bengaluru-based, mobile-first HR management platform that provides payroll processing, attendance tracking with selfie and location verification, and expense management specifically de

Updated 12/2/2025

Sargento

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Sargento is a family-owned cheese company producing natural cheese products including shredded, sliced, snack, and specialty cheeses for retail and foodservice markets. The Wisconsin-based company pio

Updated 12/3/2025

ServiceTitan

Home Services
B2bSaasMobile FirstSmb

ServiceTitan is a leading cloud-based software platform that provides comprehensive business management solutions for the trades industry, specializing in serving plumbing, HVAC, electrical, and other

Updated 12/2/2025

Skedulo

Field Service
B2bSaasSmb

Skedulo is a workforce management platform designed for businesses with deskless and mobile workers, providing scheduling, dispatch, and field service management capabilities. The company serves healt

Updated 11/21/2025

Sprinto

Compliance & GRC
B2bSaasAutomationSmb

Sprinto is a compliance automation platform that helps organizations achieve and maintain security and privacy certifications including SOC 2, ISO 27001, GDPR, and HIPAA. The company serves SaaS compa

Updated 11/21/2025

Sweet Baby Ray´s

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Sweet Baby Ray's is a barbecue sauce brand known for its signature sweet and tangy flavor profile, offering a variety of sauces, marinades, and wing sauces. The company targets home cooks, grill enthu

Updated 12/3/2025

Trello

Productivity & Collaboration
B2bSaasProject ManagementCollaborationSmb

Trello is a visual project management and collaboration platform that revolutionized task organization through its intuitive kanban-based interface. Founded in 2011 by Joel Spolsky and Michael Pryor a

Updated 12/2/2025

Trimble Field Service

Field Service
B2bSaasSmb

Trimble Field Service provides mobile workforce management solutions designed specifically for construction and field service operations. The company serves contractors, equipment managers, and field

Updated 11/21/2025

UpKeep

Field Service
B2bSaasSmb

UpKeep is a mobile-first maintenance management platform that helps maintenance teams track work orders, manage assets, and schedule preventive maintenance. The company serves facilities managers, mai

Updated 11/21/2025

Webflow

Design & Creative Tools
B2bSaasNo CodeSmb

Webflow is a visual web development platform that enables designers to build responsive, production-ready websites without writing code. The company serves web designers, agencies, and businesses who

Updated 12/2/2025

Whimsical

Productivity & Collaboration
B2bSaasCollaborationSmb

Whimsical is a visual workspace platform for capturing, shaping, and sharing ideas. Total funding: $30M Series A (Nov 2021) led by Accel (with Basis Set Ventures). Bootstrapped 4 years with profitabil

Updated 12/2/2025

Workiz

Field Service
B2bSaasMobile FirstSmb

Workiz is a field service management platform designed specifically for home service contractors including HVAC, plumbing, electrical, and cleaning businesses. The company serves small to medium-sized

Updated 11/21/2025

Wrike

Professional Services
B2bSaasProject ManagementCollaborationSmb

Wrike is a collaborative work management platform that helps teams plan projects, organize tasks, and manage workflows across departments and organizations. The company serves project managers, market

Updated 12/2/2025

Zendesk

Sales & Revenue Operations
B2bSaasCustomer SupportSmb

Zendesk is a customer service and engagement platform providing ticketing, live chat, knowledge base, and customer support tools for businesses. The company serves customer service teams, support orga

Updated 12/2/2025

Zenefits

HR Tech
B2bSaasHr TechSmb

Zenefits was the cloud-based HR software platform for SMBs focusing on payroll and benefits administration. Acquired by TriNet in 2022 and rebranded as TriNet Zenefits, with standalone HRIS option dis

Updated 12/2/2025

Zuper

Field Service
B2bSaasSmb

Zuper is an AI-powered field service management platform that helps service businesses optimize scheduling, dispatching, job management, and customer communication. The company serves field service or

Updated 11/21/2025

About SMB

Small and Medium-sized Business (SMB) focused companies provide products, services, and solutions specifically designed for organizations with fewer than 500 employees. These vendors understand the unique constraints of smaller organizations including limited IT resources, tighter budgets, and the need for user-friendly solutions that don't require extensive technical expertise. The SMB market represents a massive and often underserved segment of the global economy. SMB-focused technology companies have pioneered the SaaS revolution, offering affordable, easy-to-implement solutions that democratize access to enterprise-grade capabilities. These solutions typically feature simplified interfaces, flexible pricing models, minimal implementation requirements, and strong customer support. The sector has grown dramatically as cloud computing eliminated the need for expensive on-premises infrastructure that was previously cost-prohibitive for smaller organizations. Successful SMB vendors excel at product-led growth, intuitive user experiences, and community-driven support models. They often start with a single pain point and expand into comprehensive platforms that handle multiple business functions. The SMB market is characterized by high customer acquisition costs but significant lifetime value potential as businesses grow and expand their usage. Many enterprise software giants now offer SMB-specific product lines recognizing the strategic importance of this market segment.

Key Players

IntuitShopifySquareMailchimpHubSpot

Market Overview

SMBs represent over 99% of all businesses globally and account for $35+ trillion in annual revenue. SMB technology spending reached $700 billion in 2024, with cloud-based solutions representing 65% of new purchases. The average SMB uses 100+ SaaS applications, with communication, collaboration, and financial management tools showing highest adoption rates.

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