ProdPad

ProdPad is a pioneering product management software company that created the world's first dedicated product management system in 2012. Founded by Janna Bastow and Simon Cast, who were frustrated product managers struggling with inadequate spreadsheets and slide decks, ProdPad has evolved into a comprehensive platform serving thousands of product teams globally. The Brighton, UK-based company is notable for being bootstrapped without external investment until recently, growing organically from a side-hustle alongside the founders' other venture, Mind the Product, the world's largest product management community.

ProdPad is best known for inventing the Now-Next-Later roadmapping approach, which has become an industry standard for lean product roadmaps. The company was the first product management tool to integrate OKRs natively and has been at the forefront of AI innovation in the product management space. By 2023, ProdPad's AI had already generated over 11,000 idea descriptions, 5,000 roadmap initiatives, and thousands of user stories, long before generative AI became mainstream.

The platform now generates six-figure annual recurring revenue and serves customers including HP, Thomson Reuters, Concur, Cancer Research UK, Adobe, UK Government, Autodesk, Mozilla, Target, KLM, and NHS Education. With approximately 19-21 employees distributed across 3 continents, ProdPad maintains a lean team structure while delivering enterprise-grade product management capabilities.

In 2024-2025, ProdPad launched CoPilot, their most advanced AI iteration developed over two years by co-founder and CTO Simon Cast. This AI assistant helps product managers with writing, prioritizing, organizing, and synthesizing work, offering the most advanced AI tools of any product management software according to industry reviews. The company's mission is to build an army of confident product managers around the world, delivering serious outcomes through better tools and practices.