Company Overview
Marriott International stands as the undisputed global leader in hospitality, presiding over an extraordinary portfolio of over 9,300 properties spanning 144 countries and territories with more than 1.7 million rooms worldwide. Founded in 1927 from humble beginnings as a nine-seat root beer stand in Washington, D.C., the company has evolved into a hospitality powerhouse generating $25.1 billion in annual revenue as of 2024. The company's journey from J. Willard and Alice Marriott's first Hot Shoppe to a multinational corporation exemplifies American entrepreneurial success and sustained business excellence across nearly a century.
The company's strength lies in its unparalleled brand portfolio of 39 distinctive hotel brands, carefully positioned across every market segment from affordable midscale to ultra-luxury. The luxury tier includes iconic names such as The Ritz-Carlton with 119 properties in 35 countries, St. Regis with 60 hotels worldwide, and the innovative W Hotels and EDITION brands. The premium and select-service segments feature powerhouse brands like Westin, Sheraton, Courtyard, and Fairfield Inn, each serving distinct traveler needs while maintaining the quality standards that define the Marriott legacy. In 2024, the company's luxury portfolio alone comprises 658 hotels spanning 74 countries, with record signings of 61 luxury deals and 266 luxury properties in the development pipeline.
Marriott International's competitive advantage extends beyond its physical properties to its industry-leading technology and customer loyalty ecosystem. The Marriott Bonvoy program, with nearly 228 million members as of 2024, represents one of the travel industry's most valuable customer relationships. The company achieved remarkable growth in 2024 with 6.8% net rooms growth and record gross room additions exceeding 123,000 rooms. The development pipeline totaled an impressive 3,766 properties with over 577,000 rooms, demonstrating sustained confidence from hotel owners and developers worldwide. Full year 2024 global Revenue Per Available Room (RevPAR) rose 4.3%, driven by gains in both average daily rate and occupancy, with international RevPAR increasing by more than 7%.
The company's strategic expansion continues with transformative moves including the April 2025 acquisition of CitizenM for $355 million and the December 2024 launch of outdoor-focused lodging through the acquisition of Postcard Cabins and partnership with Trailborn, adding 29 properties and 1,200+ units across the United States. Under the leadership of President and CEO Anthony Capuano since February 2021, Marriott has maintained its position as the hospitality industry's innovation leader, achieving 17 consecutive years of development pipeline growth. The company closed 2024 with adjusted operating income of $1.3 billion in Q4 alone, representing a 7% increase compared to Q4 2023, while maintaining adjusted operating margins of 26.8% for the full year. With 418,000 employees worldwide as of December 2024, Marriott International continues to shape the future of global hospitality through a combination of legendary service, strategic geographic expansion, and unwavering commitment to putting people first.
The Marriott Story
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Market Leader
Marriott is recognized as a market leader in the Hospitality sector, demonstrating strong industry presence and customer trust.
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