Endstate

Endstate is a pioneering Boston-based sneaker and apparel company founded in 2021 that merges physical products with digital experiences through innovative NFC (Near Field Communication) technology. Founded by tech entrepreneur Bennett Collen, a blockchain professor at Boston College, and veteran footwear designer Stephanie Howard, who brings over 25 years of experience designing for major brands including Reebok, New Balance, and Timberland, Endstate represents a new paradigm in product ownership. The company's mission is to create the future of product ownership by partnering with athletes, artists, cultural institutions, and brands to co-create limited-edition physical sneakers paired with digital NFT twins.

Each Endstate sneaker incorporates a proprietary NFC chip embedded in the tongue, connected to an NFT through Endstate's encoding process. When customers tap the chip with their smartphone, a browser opens (no app required) to reveal exclusive content, product authentication, sustainability information, and access to special events and experiences. This 'phygital' approach revolutionizes how consumers interact with products, providing instant authentication, unlocking branded experiences, and creating ongoing engagement between brands and customers long after the initial purchase.

Endstate has established significant partnerships with major cultural institutions and brands, including the Museum of Fine Arts Boston for multiple exhibition collaborations, the Kentucky Derby for their 150th Anniversary commemorative sneaker, renowned Indian designer Payal Singhal, streetwear retailer BAIT Inc., and Marvel Entertainment. The company has raised $7.58 million from investors including Accomplice VC, Archetype Fund, Castle Island Ventures, and former NFL player Jerod Mayo. Through its 'Powered By Endstate' platform, the company enables other brands, athletes, and artists to launch their own NFC-embedded products linked to unique digital experiences, positioning Endstate at the intersection of luxury footwear, cultural collaboration, and Web3 technology.