Company Overview

Hasbro, Inc. stands as one of the world's largest and most iconic toy and entertainment companies, with over a century of history creating joy and community through the magic of play. Founded in 1923 by three Polish-Jewish immigrant brothers in Providence, Rhode Island, the company has evolved from a textile remnants business into a global powerhouse operating across toys, games, digital gaming, and entertainment. Today, Hasbro's diverse portfolio includes some of the most recognizable brands in the world, from Transformers and My Little Pony to Monopoly and Play-Doh, generating $4.1 billion in annual revenue and reaching over 500 million kids, families, and fans worldwide.

The company's strategic transformation under CEO Chris Cocks, who joined in February 2022, focuses on a "Playing to Win" strategy that emphasizes high-margin gaming and licensing businesses while optimizing its consumer products division. This approach has proven successful, with Hasbro delivering its best operating profit margin in company history at 20.3% in 2024, despite a challenging consumer environment. The company's Wizards of the Coast and Digital Gaming segment, home to Magic: The Gathering and Dungeons & Dragons, has become a critical growth driver, with Magic: The Gathering revenue growing 55% in Q3 2025. This franchise-first approach allows Hasbro to unlock value from both new and legacy intellectual property across multiple platforms and touchpoints.

Hasbro's operational footprint spans the globe with approximately 4,985 employees worldwide as of year-end 2024, with 54% in North America, 20% in Europe, 18% in Asia Pacific, and 8% in Latin America. The company has undergone significant restructuring since 2023, including workforce reductions totaling 1,900 jobs (20% of its workforce) and the divestiture of its Entertainment One (eOne) film and TV business, refocusing resources on core toy, game, and digital gaming operations. This strategic pivot has positioned Hasbro for sustainable growth, with the company projecting mid-single digit revenue CAGR through 2027 and continued operating profit improvement.

As Hasbro celebrates over 100 years of bringing families together through play, the company continues to innovate across traditional toys, tabletop games, and digital experiences. With a market capitalization of $11.4 billion and presence in virtually every major toy and game category, Hasbro remains committed to creating the world's best play experiences that deliver joy, creativity, and connection around the world and across generations. The company's enduring brands, strategic focus on high-margin businesses, and commitment to operational excellence position it well to navigate the evolving entertainment landscape and capture growth opportunities in gaming, digital, and licensing for decades to come.

Founded
1923
Headquarters
Providence, Rhode Island, USA

The Hasbro Story

Founded in 1923
Providence, Rhode Island, USA
Founded by Herman Hassenfeld, Hillel Hassenfeld and 1 other

Founders

Herman HassenfeldHillel HassenfeldHenry Hassenfeld
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Hasbro is recognized as a market leader in the Consumer Retail sector, demonstrating strong industry presence and customer trust.

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