Complete Rankings
21% global consumer electronics market share; 49% US market share in 2025
Leading PC manufacturer with enterprise and consumer lines
5% global consumer electronics market share; strong in Asia-Pacific
$212.4B revenue 2025, 21.9% global share (+1.1pp), 57.3% US share, iPhone 16 best-selling Q1 2025, 232.1M units shipped 2024 (beat Samsung)
Amazon Echo, Alexa smart speaker series, 500M+ Alexa-enabled devices sold globally, Echo Dot best-seller, 150+ million devices in US homes, 2024 models: Echo Spot, Echo Show 21, Fire TV Soundbar, Matter smart home standard support
Smartphone leader, S25/Ultra/Z Fold models
9.5M units sold 2023, 15% global smart speaker market (23% Amazon), 18% US ownership, HomePod 2nd gen $299, Mini $99, midnight color July 2024
Google Pixel, $15B+ revenue 2024, 11% US smartphone market share, Pixel 9/9 Pro/9 Pro XL/9 Pro Fold (2024), Google Tensor G4 chip, AI features (Magic Eraser, Best Take, Audio Magic Eraser), 7 years updates, 50M+ Pixel phones sold lifetime
Lenovo, Q1 2025 revenue +27% YoY, Edge 50 series launch 2024, Razr foldable 8% YoY growth, 5% global smartphone share
Logitech International S.A., $4.3B revenue FY2024 (-5.3%), Q4 $1.01B (+5.35%), 2025 forecast $4.2-4.25B, 60% mice/keyboards market share, 35% mouse market, 42% webcam market, 23.6% gaming peripherals, top segments: Gaming $1.21B, Video collaboration $887M, Keyboards/combos $836M, best-sellers: G502 mouse, MX Master 3, Brio webcam
HARMAN brand (Samsung subsidiary) | Global audio leader in professional and consumer markets | 2024-2025: Continued expansion in wireless and connected audio products | Strong presence in gaming, studio, and portable audio segments
FY2024 Net Sales: $28.5B (+7.9% YoY) | Operating Profit: $1.77B (-25.5%) | Net Income: $1B+ (-39.5%) | Imaging Sales: +8.8%, Income Before Taxes: +5.4% | #1 Mirrorless Brand | EOS R6 Mark II best-selling full-frame camera US 2024
FY2024 (Mar 31): Revenue ¥717.25B | Imaging Revenue: ¥279.74B (+23.2% YoY) | FY2025 (Mar 31): Revenue ¥715.29B (-0.3%) | Strong mirrorless camera sales: Z50II APS-C, Z6III fullframe | Growing market share in camera industry
FY2024 Revenue: KRW 87.73T (record high) | Operating Profit: KRW 3.42T | Q4 2024: Revenue KRW 22.78T, Operating Profit KRW 146.1B | Q1 2025: Revenue KRW 22.7T, Operating Profit KRW 1.3T | Home Entertainment leading segment
FY2024 Sales: ¥8.5T (~$54B), +1.4% YoY | FY2025 Forecast: Net Sales ¥8.6T (+1.2%), Operating Profit ¥380B (+5.3%) | Q3 FY2025: Sales ¥6.404T, Operating Profit ¥380B | Diversified electronics manufacturer
Q3 2024 Revenue: JPY 4.41T ($28.6B) +18% YoY | FY2025 Outlook: $85.75B revenue, $7.01B net income | PS5: 74.9M lifetime units, 129M monthly active users (record) | Gaming & Music divisions driving growth
Apple subsidiary since 2014 | Consolidated into Apple financials | 2024-2025: Beats Solo 4 (May 2024), Powerbeats Pro 2 (Feb 2025) | Major product releases maintain market position in premium audio
$3B annual sales 2024; 12.5% US headphone market (#3); 16% smart speaker share; declining 9.1% annually since 2019; audio equipment leader
$19.37B revenue 2024 (1.9% decline); $27.1B market cap Oct 2025; health technology focus; 1-3% sales growth 2025 guidance
| Rank | Brand |
|---|---|
#1 | Apple |
#2 | Dell |
#3 | Xiaomi |
#4 | Apple iPhone 💰 $212400M📊 21.9% |
#5 | Amazon Echo |
#6 | Samsung Galaxy |
#7 | Apple HomePod |
#8 | Google Pixel 💰 $15000M |
#9 | Motorola |
#10 | Logitech 💰 $4300M |
#11 | JBL |
#12 | Canon 💰 $28500M |
#13 | Nikon 💰 $717250M |
#14 | LG |
#15 | Panasonic 💰 $54000M |
#16 | Sony 💰 $28600M |
#17 | Beats |
#18 | Bose 💰 $3000M |
#19 | Philips 💰 $19370M |