Side-by-side comparison of AI visibility scores, market position, and capabilities
Duluth GA global ag equipment (NYSE: AGCO) at $11.7B 2024 revenue with Fendt/Massey Ferguson and PTx Trimble precision ag JV ($2B Trimble asset acquisition 2023); Farmer-First strategy competing with Deere and CNH for precision ag markets.
AGCO Corporation is a Duluth, Georgia-headquartered global agricultural equipment and precision agriculture technology company — publicly traded on the New York Stock Exchange (NYSE: AGCO) — providing farmers in 140+ countries with tractors, combines, sprayers, seeding equipment, and precision agriculture technology under the Fendt, Massey Ferguson, Valtra, and PTx Trimble brands. In 2024, AGCO reported $11.7 billion in net sales with approximately 24,000 employees across six continents. A pivotal strategic transformation occurred in September 2023 when AGCO acquired an 85% stake in Trimble's agriculture assets for $2 billion, creating PTx Trimble — a precision agriculture joint venture providing GPS auto-steering, variable rate application, and fleet management for mixed-brand farm fleets — positioning AGCO beyond equipment sales into the data and software layer that increasingly drives farm productivity decisions. CEO Eric Hansotia (since 2021) has implemented the "Farmer-First" strategy, focusing on digital and precision agriculture technology alongside traditional equipment manufacturing. Founded in 1990.
Zagreb farm management software platform in 170+ countries for crop planning, field records, and agribusiness analytics; SoftBank Ventures Asia-backed competing with Climate FieldView for global ag digitalization.
Agrivi is a Zagreb-based farm management software platform providing digital tools for agricultural producers, cooperatives, and agribusinesses to optimize operations through crop planning, field records, inventory management, financial analysis, and compliance documentation. Backed by investors including SoftBank Ventures Asia, Agrivi serves farms across 170+ countries, particularly in markets where agricultural modernization is advancing — Central and Eastern Europe, the Middle East, and parts of Asia — offering both software-as-a-service and enterprise solutions for complex agricultural operations.
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