Company Overview
Zenni Optical is an online eyewear retailer offering affordable prescription glasses, sunglasses, and eyewear accessories sold directly to consumers. The company serves budget-conscious consumers seeking quality prescription eyewear at prices significantly below traditional optical retailers. Zenni pioneered the direct-to-consumer online eyewear model, cutting out middlemen and retail overhead to offer hundreds of frame styles with prescription lenses starting at low prices, making vision correction accessible and affordable while offering virtual try-on tools and home try-on programs.
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