Xfinity

Xfinity is the consumer-facing brand of Comcast Corporation's cable internet, TV, mobile, and home services, serving over 32 million internet customers and reaching more than 63 million homes and businesses across the United States. Launched as a rebranding initiative in February 2010, Xfinity consolidated Comcast's consumer triple-play services (internet, TV, voice) under a unified brand to position the company for the digital entertainment era.

As the largest cable internet provider in America with 35.79% population coverage, Xfinity leverages Comcast's extensive hybrid fiber-coaxial network to deliver internet speeds ranging from 150 Mbps to 2,000 Mbps in select areas. The company has evolved significantly from its 1996 internet service origins through the @Home Network, surviving the dot-com crash and building a proprietary cable broadband platform that now generates over $50 billion in annual revenue.

Under the leadership of Comcast CEO Brian L. Roberts and the newly appointed Connectivity & Platforms CEO Steve Croney (succeeding Dave Watson in January 2026), Xfinity has expanded beyond traditional cable services into mobile with Xfinity Mobile (leveraging Verizon's network), streaming with Xfinity Flex and X1 platform, and smart home services. Despite facing subscriber pressure from fixed wireless competitors like T-Mobile and Verizon, Xfinity achieved record 2024 financial performance with 5% connectivity revenue growth and 1.2 million mobile line additions.

Xfinity's competitive positioning emphasizes bundle value, combining internet with TV streaming packages (including Netflix, Peacock, and Apple TV+ for $15/mo), mobile service, and home security. With a network reaching 63 million premises and ongoing investments in DOCSIS 4.0 technology to compete with fiber providers, Xfinity remains the dominant cable broadband provider serving households and small businesses across 39 states.