Virgio

Virgio is an Indian fashion technology company founded in 2022 by Amar Nagaram, former CEO of Myntra, and Masineti Divya. Based in Bengaluru, Virgio represents an innovative approach to fashion e-commerce, having evolved from a fast-fashion startup to a pioneering sustainable and circular fashion platform. The company's mission centers on leveraging technology to make circular fashion accessible and practical, addressing the environmental crisis caused by fast fashion while maintaining affordability and style for Gen Z and millennial consumers.

Nagaram's vision for Virgio drew on his extensive experience leading Myntra from 2019 to 2021 and his senior roles at Flipkart, where he developed deep expertise in fashion e-commerce operations and consumer behavior. The founding team identified a critical opportunity to reimagine fashion retail by condensing the traditional 8-10 month design-to-market timeline to just one month using real-time trend monitoring, AI-driven design decisions, and agile manufacturing partnerships. This technology-first approach enables Virgio to respond rapidly to social media trends while minimizing inventory waste through precise demand forecasting.

In late 2023, Virgio made a strategic pivot from fast fashion to sustainable and circular fashion, fundamentally transforming its business model and values. This transition involved shifting to eco-friendly fabrics including recycled polyester, linen, organic cotton, and viscose, implementing recycling and upcycling practices, and creating comprehensive transparency through Digital Product Passports with QR codes providing fabric details, environmental impact, styling tips, and care instructions. The company exclusively focuses on women's westernwear with diverse collections from trend-led seasonal drops to the Beyond The Curve (BTC) line co-created with actor Anjali Anand for body inclusivity.

Despite early challenges including reported operational difficulties and a 2023 pivot that resulted in a 33% workforce reduction, Virgio has demonstrated resilience and growth. The company achieved 200% quarter-on-quarter revenue growth, acquired 130,000+ customers within 14 months, and expanded from purely online to hybrid retail with partnerships including Broadway at Ambience Mall in Delhi and a standalone store in Bangalore. With $37.8 million in funding from prominent investors including Prosus Ventures, Accel, and Alpha Wave Global, Virgio continues to innovate at the intersection of technology, fashion, and sustainability, earning recognition including PETA's 2024 Company of the Year award for ethical practices.