Company Overview
United Rentals is the world's largest equipment rental company with approximately 16% of the North American market share, owning a fleet of 4,800 classes of equipment totaling $20.59 billion in original equipment cost. Founded in 1997 by Brad Jacobs through an aggressive acquisition-led consolidation strategy, the company operates 1,625 locations globally including 1,504 in North America, 38 in Europe, 23 in Australia, and 19 in New Zealand. United Rentals generated $15.3 billion in revenue in 2024 with 22,397 employees.
The company went public in December 1997, just three months after founding, and embarked on a transformational growth strategy completing approximately 275 acquisitions. Major consolidating deals include the $1.3 billion U.S. Rentals acquisition (1998), the landmark $4.2 billion RSC Holdings merger (2012) that doubled the company's size, and more recently the $2.1 billion BlueLine Rental (2018) and $2.0 billion Ahern Rentals (2022) acquisitions. United Rentals was named the sixth-best stock of the 2010s with a total return of 1,559%.
United Rentals serves construction, industrial, infrastructure, and events markets through two primary business lines: General Equipment (trucks, aerial work platforms, earthmovers, compressors) and Specialty Equipment (trench safety, power & HVAC, pump solutions). The company's integrated network enables customers to access equipment seamlessly across North America while benefiting from national account programs and digital tools. Under CEO Matthew Flannery's leadership since 2019, United Rentals has focused on sustainability (27.3% reduction in emissions intensity toward 35% by 2030 goal), fleet electrification (20% electric/hybrid), and operational excellence. The company's specialty rental segment is the fastest-growing, accounting for $4 billion of total revenue.
The United Rentals Story
Founders
Open Positions
Reddit Discussions
Key Differentiators
Market Leader
United Rentals is recognized as a market leader in the Infrastructure sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
AI Visibility Rankings
How United Rentals performs in AI search results
Unlock AI Visibility Tracking for United Rentals
See exactly how United Rentals ranks across ChatGPT, Gemini, Perplexity, Claude, and Grok. Get actionable insights to improve your AI search performance.
Join 1,000+ brands · Free 7-day trial · No credit card required
Not So Random Others
Manus
$75M April 2025 (Benchmark $500M); 2M+ waitlist; 29 tools; Browser Use integration; China's DeepSeek moment
Bamboo
Bamboo is Africa's leading online brokerage platform enabling Africans to invest in US stocks, ETFs, and Nigerian stocks through fractional investing, making global investing accessible from as little
ABB
ABB Ltd is one of the world's largest industrial automation and robotics companies, headquartered in Zurich, Switzerland. With a history spanning over 140 years and approximately 110,000 employees glo
Michael Kors
Michael Kors is an American luxury fashion brand offering ready-to-wear clothing, handbags, footwear, watches, and accessories with sophisticated, jet-set aesthetics. Founded by designer Michael Kors
Assurtiv
Assurtiv Technologies Private Limited represents the newest generation of GRC (Governance, Risk, and Compliance) platform innovation, incorporated in October 2024 in Hyderabad, India. As a recently la
Cabela's
Cabela's is an outdoor recreation retailer specializing in hunting, fishing, camping, and outdoor gear through destination superstores and online channels. The company offers extensive selections of o
Compare with Other Brands
See how United Rentals stacks up against competitors with our detailed comparison tool.
Start Comparison