Question 1

What does the "Messaging" tag represent?

Accepted Answer

Messaging applications have become the primary communication channel for billions of people worldwide, evolving from simple text-based chat tools into comprehensive platforms supporting voice and video calls, file sharing, payments, commerce, and business services. The messaging landscape is dominated by a handful of global platforms including WhatsApp (3 billion monthly active users), WeChat (1.41 billion MAUs), Facebook Messenger (over 1 billion MAUs), and Telegram (1 billion MAUs). These platforms have transcended their original purpose to become essential digital infrastructure, particularly in emerging markets where messaging apps often serve as gateways to the internet.

The messaging market exhibits strong regional preferences and network effects that create high barriers to entry. WhatsApp dominates in Latin America, Europe, and India, while WeChat is ubiquitous in China, serving not just as a messaging platform but as a comprehensive ecosystem for payments, commerce, government services, and mini-programs. Telegram has emerged as a significant player by positioning itself around privacy and security, introducing premium tiers in 2023 that attracted approximately 15% of its active user base. Meanwhile, workplace messaging platforms like Slack, Microsoft Teams, and Discord have carved out distinct niches in professional and community communications.

Business messaging represents a major growth opportunity, with 82% of businesses using mobile messaging platforms to engage customers as of 2025. Rich Communication Services (RCS) is emerging as an upgrade to traditional SMS, enabling features like read receipts, typing indicators, and rich media sharing. The integration of AI chatbots, automated customer service, and conversational commerce capabilities is transforming messaging platforms into complete business communication solutions. Privacy concerns, encryption standards, and content moderation remain critical challenges, while platforms continue to innovate around monetization strategies including advertising, premium subscriptions, and business API fees.

Question 2

How many Messaging companies do you track?

Accepted Answer

We currently track 10 Messaging companies in our database. This includes market leaders, emerging players, and established brands across various market segments. Our data is continuously updated to reflect the latest market changes.

Question 3

What is the market size of the Messaging category?

Accepted Answer

The Messaging market is valued at approximately $136.2 billion (2025). The market is growing at 15.9% CAGR (2025-2035) annually. The global mobile messaging market reached $136.2 billion in 2025 and is projected to grow to $595.8 billion by 2035 at a CAGR of 15.9%. The instant messaging app market was valued at $28.61 billion in 2024, projected to reach $31.27 billion in 2025 and $63.69 billion by 2033 (CAGR 9.3%). WhatsApp leads with 3 billion MAUs, followed by WeChat (1.41 billion), Messenger (1 billion+), and Telegram (1 billion). WhatsApp users spend the most time averaging 16 hours 11 minutes per month. Business messaging is booming with 82% of businesses using mobile messaging to engage customers.

Question 4

Who are the top companies in Messaging?

Accepted Answer

Leading companies in the Messaging category include Bird, Gupshup, Loom, Mattermost, Microsoft Teams. These companies are ranked based on their AI visibility scores, market presence, and overall brand strength. Visit individual brand pages for detailed metrics and competitive analysis.

Question 5

What metrics do you track for Messaging companies?

Accepted Answer

For each Messaging company, we track AI visibility scores (how well brands appear in AI-generated answers from ChatGPT, Gemini, Perplexity, and Claude), revenue estimates, market share data, customer counts, and competitive positioning. Our signal strength metric indicates the depth of available data for each brand.

Question 6

How is AI visibility measured for Messaging brands?

Accepted Answer

AI visibility measures how prominently a brand appears in answers from major AI assistants like ChatGPT, Gemini, Perplexity, Grok, and Claude. We analyze thousands of queries related to the Messaging category to determine which brands are being recommended and cited. Higher visibility scores indicate stronger brand presence in AI-generated content.

Question 7

How often is Messaging data updated?

Accepted Answer

Our Messaging company data is updated regularly to ensure accuracy. Market metrics, AI visibility scores, and competitive rankings are refreshed on an ongoing basis. Individual brand profiles display their last update timestamp for transparency.

Question 8

How can I compare Messaging companies?

Accepted Answer

You can use our Compare tool to analyze Messaging companies side-by-side. Compare AI visibility scores, revenue, market share, and other key metrics. Select multiple brands from this page and click "Compare Brands" to generate a detailed comparison report.

Messaging

Bird

Gupshup

Loom

Mattermost

Microsoft Teams

Mio

Resend

Stamp

Termii

Upstream

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