All Brands

Adtech

9 companies in this category

Market:$1.2 trillion (2024)
Growth:14.2% CAGR (2024-2029)
Showing 9 brands

Facebook

Entertainment
B2cPlatformAdtechGlobalPublic

Facebook is a social networking platform connecting billions of users worldwide to share content, communicate, and engage with friends, family, and communities through posts, photos, videos, and messa

Updated 11/27/2025

Index Exchange

Data & Analytics
B2bSaasAdtechGlobal

Index Exchange is a global advertising marketplace that connects publishers and advertisers through programmatic advertising technology, enabling automated buying and selling of digital ad inventory.

Updated 11/21/2025

Instagram

Entertainment
B2cPlatformAdtechGlobalPublic

Instagram is a social media platform focused on photo and video sharing that enables users to create, discover, and engage with visual content through posts, Stories, Reels, and messaging. The company

Updated 11/27/2025

Interpublic Group of Companies (The)

Communications
B2bCommunicationAdtechMartechPublicGlobalNorth America

The Interpublic Group of Companies (IPG) stands as one of the world's premier advertising and marketing services organizations, serving clients across the globe through an extensive portfolio of leadi

Updated 12/3/2025

Omnicom Group

Communications
B2bCommunicationAdtechMartechPublicGlobalNorth America

Omnicom Group Inc. stands as one of the world's premier global marketing, advertising, and corporate communications holding companies, headquartered in New York City and operating a vast network of ag

Updated 12/3/2025

Prebid

Data & Analytics
B2bOpen SourceAdtechGlobal

Prebid is an open-source header bidding solution that enables publishers to manage multiple demand sources simultaneously for their digital advertising inventory. The platform allows publishers to max

Updated 11/21/2025

TikTok

Entertainment
B2cPlatformAdtechGlobalMarketplace

TikTok is a short-form video social media platform enabling users to create, share, and discover entertaining content through a personalized algorithmic feed. The company serves content creators, infl

Updated 11/27/2025

Trade Desk (The)

Communications
B2bCommunicationAdtechPlatformPublicGlobalNorth America
Updated 12/3/2025

YouTube

Entertainment
B2cPlatformMediaAdtechPublic

YouTube is a video-sharing platform where users can upload, view, share, and comment on videos ranging from user-generated content to professional media. The company serves content creators, viewers,

Updated 11/27/2025

About Adtech

Advertising technology (Adtech) encompasses the software platforms, tools, and systems that enable digital advertising delivery, targeting, measurement, and optimization across channels. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and customer data platforms (CDPs) that collectively power programmatic advertising at scale. Modern adtech leverages sophisticated algorithms, machine learning, and real-time bidding to match advertisers with relevant audiences across display, video, mobile, connected TV, and emerging channels. The industry has evolved from simple banner ad serving to complex, data-driven attribution modeling that tracks customer journeys across multiple touchpoints and devices. The adtech landscape is undergoing significant transformation driven by privacy regulations (GDPR, CCPA), the deprecation of third-party cookies, and the rise of retail media networks. Companies are pivoting toward first-party data strategies, contextual targeting, and privacy-preserving technologies like differential privacy and federated learning. The integration of AI and generative technologies is enabling dynamic creative optimization and personalized ad experiences at unprecedented scale.

Key Players

Google (Google Ads, DV360)Meta PlatformsAmazon AdvertisingThe Trade DeskCriteo

Market Overview

The global adtech market continues robust growth despite privacy headwinds and economic uncertainty. Programmatic advertising now accounts for over 90% of digital display ad spending in mature markets. Connected TV (CTV) and retail media networks represent the fastest-growing segments, with retail media alone expected to capture 25% of total digital ad spend by 2027.

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