Company Overview
Sprite is a lemon-lime flavored soft drink brand owned by The Coca-Cola Company, positioned as a refreshing, caffeine-free beverage with a crisp, clean taste. The company targets younger consumers and those seeking a caffeine-free alternative to colas across retail, foodservice, and convenience channels worldwide. Sprite differentiates itself through its Obey Your Thirst marketing platform, transparent packaging, association with hip-hop culture and sports, and position as the world's leading lemon-lime soda brand.
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Emerging Innovator
Sprite is an emerging player bringing innovative solutions to the Consumer Food & Beverage market.
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