Company Overview
Smirnoff is a global vodka brand owned by Diageo, offering a diverse portfolio of flavored and unflavored vodkas popular in cocktails and mixed drinks worldwide. The company targets adult beverage consumers across casual social occasions, bars, restaurants, and home entertaining. Smirnoff differentiates itself through its heritage as one of the world's best-selling vodka brands, triple-distilled quality, extensive flavor innovations, and marketing campaigns that celebrate inclusivity and nightlife culture.
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Key Differentiators
Emerging Innovator
Smirnoff is an emerging player bringing innovative solutions to the Consumer Food & Beverage market.
Enterprise Scale
With $20300M in revenue, Smirnoff operates at enterprise scale with proven market validation.
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