Company Overview
Shopee is Southeast Asia's largest e-commerce platform, founded in Singapore in February 2015 as a mobile-focused marketplace under Sea Limited. As of 2024, Shopee has achieved remarkable dominance in the region, commanding 52% of Southeast Asia e-commerce GMV and reaching over $100 billion in gross merchandise value with more than 10 billion gross orders. The platform has transformed from a Singapore startup into a regional powerhouse serving consumers across Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and expanding into Latin America.
The company operates as a comprehensive ecosystem that combines e-commerce with integrated financial services through ShopeePay and food delivery through ShopeeFood. Shopee's success stems from its mobile-first approach, AI-powered personalization, and strategic integration of social commerce features including live shopping and direct seller-buyer communication. The platform has become the most visited e-commerce site in Singapore and consistently ranks first globally in total user hours spent on shopping apps.
Shopee achieved a major milestone in 2024 by reaching its first full year of adjusted EBITDA profitability, with both Asia and Brazil operations now profitable. The platform's innovative approach includes mega sales events like 11.11 and 12.12, livestream shopping that tripled between 2023 and 2024, and partnerships such as embedding Shopee product links into over 4 million YouTube videos. With a focus on serving both consumers and sellers, Shopee provides comprehensive seller education through Shopee University and operates a full logistics network via Shopee Xpress.
As a subsidiary of Sea Limited (formerly Garena), Shopee benefits from synergies with its parent company's gaming and fintech divisions while maintaining its position as the region's dominant e-commerce force. The company continues to innovate with AI-driven content creation, enhanced fulfillment capabilities, and strategic fee optimizations that balance profitability with seller retention.
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Emerging Innovator
Shopee is an emerging player bringing innovative solutions to the E-commerce market.
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