Company Overview
Scheels is a family-owned sporting goods and entertainment retailer offering athletic equipment, apparel, footwear, and outdoor gear across its large-format stores. The company provides products for team sports, fitness, hunting, fishing, golf, and outdoor recreation, featuring in-store attractions like Ferris wheels and aquariums. Scheels serves sports enthusiasts and active families through expert staff, extensive product selection, and immersive retail experiences that combine shopping with entertainment and community engagement.
Open Positions
Reddit Discussions
Key Differentiators
Strong Challenger
Scheels is an established challenger with significant market presence and competitive offerings in Sporting Goods & Outdoor.
Growth Stage
Scheels has achieved $500M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
AI Visibility Rankings
How Scheels performs in AI search results
Unlock AI Visibility Tracking for Scheels
See exactly how Scheels ranks across ChatGPT, Gemini, Perplexity, Claude, and Grok. Get actionable insights to improve your AI search performance.
Join 1,000+ brands · Free 7-day trial · No credit card required
Not So Random Others
Cabela's
Cabela's is an outdoor recreation retailer specializing in hunting, fishing, camping, and outdoor gear through destination superstores and online channels. The company offers extensive selections of o
Michael Kors
Michael Kors is an American luxury fashion brand offering ready-to-wear clothing, handbags, footwear, watches, and accessories with sophisticated, jet-set aesthetics. Founded by designer Michael Kors
Glossier
Glossier is a beauty brand offering minimalist skincare and makeup products designed to enhance natural beauty, sold primarily through direct-to-consumer e-commerce and retail locations. The company t
Barkibu
Barkibu is a Spanish pet telemedicine and insurance company that has revolutionized veterinary care through artificial intelligence and digital-first solutions. Founded in 2015 in A Coruña, Spain by P
BarkBox
BarkBox is a monthly subscription service that delivers curated boxes of toys, treats, and chews for dogs. The company creates themed boxes with all-natural treats and durable toys designed to match d
Handy
Handy is an online platform that connects customers with vetted home service professionals for cleaning, handyman services, furniture assembly, and other household tasks. The company serves busy homeo
Compare with Other Brands
See how Scheels stacks up against competitors with our detailed comparison tool.
Start Comparison