Company Overview
Root Insurance is a technology-driven auto insurance company that uses telematics and mobile app data to price policies based on actual driving behavior rather than traditional demographic factors. The company offers personalized insurance rates determined by individual driving patterns, targeting safe drivers seeking fair, usage-based pricing. Root eliminates traditional insurance agents, operating entirely through mobile apps and digital channels to provide transparent, customer-centric insurance with rates that reward good driving habits.
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Key Differentiators
Emerging Innovator
Root is an emerging player bringing innovative solutions to the Insurance Tech market.
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