Company Overview
REI Co-op is the outdoor retail division of Recreational Equipment Inc., specializing in outdoor apparel, footwear, and equipment designed and sold exclusively through the REI cooperative. The brand offers performance-focused gear for various outdoor activities at competitive prices with lifetime member satisfaction guarantees. REI Co-op targets active outdoor enthusiasts seeking quality, value-oriented products backed by the expertise and environmental commitment of the REI cooperative community.
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Key Differentiators
Emerging Innovator
REI Co-op is an emerging player bringing innovative solutions to the Sporting Goods & Outdoor market.
Enterprise Scale
With $3530M in revenue, REI Co-op operates at enterprise scale with proven market validation.
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