Company Overview

REI (Recreational Equipment Inc.) is a member-owned outdoor retail cooperative offering gear, apparel, and experiences for outdoor recreation activities including camping, hiking, climbing, cycling, and water sports. The company operates retail stores, an e-commerce platform, rental services, and outdoor classes, serving outdoor enthusiasts and adventure seekers nationwide. REI differentiates itself through its co-op structure, profit-sharing with members, commitment to environmental stewardship, and advocacy for outdoor access and conservation.

Revenue
$3530M
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Key Differentiators

Market Leader

REI is recognized as a market leader in the Sporting Goods & Outdoor sector, demonstrating strong industry presence and customer trust.

Enterprise Scale

With $3530M in revenue, REI operates at enterprise scale with proven market validation.

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