Company Overview
Redfin Corporation is a technology-powered real estate brokerage that has fundamentally disrupted the traditional real estate industry by combining full-service agents with modern technology to save customers money and provide a better home buying and selling experience. Founded in 2004 and publicly traded on NASDAQ (RDFN) since 2017, Redfin has grown to become one of the most visited real estate brokerage websites in America with over 50 million monthly visitors, operating across the United States and Canada.
The company pioneered a customer-first approach that challenged industry norms, offering flat-fee pricing for sellers and commission refunds for buyers—savings that have totaled over $1 billion for customers since inception. Redfin's business model integrates technology with full-service real estate agents who are salaried employees rather than independent contractors, ensuring consistent service quality and alignment with customer interests rather than maximizing individual commissions. The platform provides comprehensive tools including the Redfin Estimate (automated home valuation), instant tour booking, and integrated mortgage services through Redfin Mortgage.
In March 2025, Redfin's independent journey concluded when Rocket Companies acquired the company for $1.75 billion in stock (enterprise value $2.36 billion), uniting America's largest mortgage lender with one of the most popular real estate search platforms. Under CEO Glenn Kelman's leadership since 2005, Redfin has evolved from a Seattle-based startup to a national platform serving customers across major markets. Despite generating fourth quarter 2024 revenue of $244.3 million (up 12% YoY) and expanding mortgage attach rates to 27%, the company faced profitability challenges with net losses continuing through 2024. The Rocket acquisition creates an integrated homebuying ecosystem offering 'Rocket Preferred Pricing' with either 1% lower interest rates for the first year or up to $6,000 in lender credits for Redfin buyers who finance through Rocket Mortgage.
The Redfin Story
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Key Differentiators
Market Leader
Redfin is recognized as a market leader in the Real Estate & Property Tech sector, demonstrating strong industry presence and customer trust.
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How Redfin performs in AI search results
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