Company Overview

PUMA is a global athletic brand designing and manufacturing sportswear, footwear, and accessories for performance and lifestyle use. The German company partners with elite athletes, sports teams, and cultural icons to create innovative products that blend sport, style, and performance across categories including running, training, soccer, motorsports, and basketball. PUMA targets active consumers and sports enthusiasts seeking functional athletic gear with bold design aesthetics, positioning itself as a leading sports brand focused on speed, performance, and individuality.

Headquarters
Herzogenaurach, Germany
Revenue
$8800M
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Key Differentiators

Strong Challenger

PUMA is an established challenger with significant market presence and competitive offerings in Fashion & Apparel.

Enterprise Scale

With $8800M in revenue, PUMA operates at enterprise scale with proven market validation.

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