Company Overview
Primer is a payment orchestration platform enabling merchants to build customized payment flows. $425M valuation, £28M cash (2023). Revenue grew to £2.9M in 2023, projected £6M in 2024 (+200% growth). Added 17 integrations in 2024 including J.P. Morgan Chase and Airwallex.
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Emerging Innovator
Primer is an emerging player bringing innovative solutions to the Finance market.
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$75M April 2025 (Benchmark $500M); 2M+ waitlist; 29 tools; Browser Use integration; China's DeepSeek moment
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