Question 1

What is Pardot?

Accepted Answer

Pardot, now rebranded as Salesforce Marketing Cloud Account Engagement, is a B2B marketing automation platform originally founded in 2007. It was acquired by Salesforce in 2013 via the ExactTarget acquisition and focuses on supporting long B2B sales cycles with multiple decision-makers.

Question 2

What products and services does Pardot offer?

Accepted Answer

Pardot offers B2B marketing automation, lead generation and nurturing, email marketing, landing pages and forms, and lead scoring and grading. The platform also includes revenue operations features for lead assignment by territory, company size, and product interest.

Question 3

Who is Pardot designed for?

Accepted Answer

Pardot is designed for B2B companies with long sales cycles involving multiple decision-makers. It serves businesses that need marketing automation and revenue operations capabilities for lead management and nurturing.

Question 4

When was Pardot founded?

Accepted Answer

Pardot was founded in 2007. It was later acquired by Salesforce in 2013 through the ExactTarget acquisition.

Question 5

Where is Pardot headquartered?

Accepted Answer

Pardot is based in San Francisco, California.

Question 6

Was Pardot part of Y Combinator or venture-backed?

Accepted Answer

Pardot was not part of Y Combinator. The company was acquired by Salesforce in 2013 via the ExactTarget acquisition.

Question 7

What are Pardot's key achievements?

Accepted Answer

Pardot's key achievement was being acquired by Salesforce in 2013 via ExactTarget, becoming a core part of Salesforce's marketing automation offerings. It has since been rebranded as Marketing Cloud Account Engagement with expanded editions launched in multiple regions.

Question 8

What is Pardot's technology approach?

Accepted Answer

Pardot focuses on B2B marketing automation with integration into Salesforce's Data Cloud as of Winter '25. The platform emphasizes lead scoring, grading, and revenue operations with enhanced deduplication tools and advanced ROI features in its 2025 edition.

Question 9

How can I get started with Pardot?

Accepted Answer

Specific contact information was not provided in the available data. As Pardot is now part of Salesforce Marketing Cloud Account Engagement, interested parties should contact Salesforce directly for information on the Growth and Advanced Editions.

Question 10

What are the latest developments from Pardot?

Accepted Answer

In November 2024, Pardot officially rebranded to Marketing Cloud Account Engagement and launched Marketing Cloud Growth and Advanced Editions in North America, Latin America, and Europe. The Winter '25 release includes Data Cloud integration and enhanced deduplication, with the 2025 edition featuring advanced ROI capabilities.

Pardot

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Frequently Asked Questions

What is Pardot?

What products and services does Pardot offer?

Who is Pardot designed for?

When was Pardot founded?

Where is Pardot headquartered?

Was Pardot part of Y Combinator or venture-backed?

What are Pardot's key achievements?

What is Pardot's technology approach?

How can I get started with Pardot?

What are the latest developments from Pardot?

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