Nubank

Nubank (Nu Holdings Ltd.) is the world's largest digital bank by customer count, serving over 114 million customers across Brazil, Mexico, and Colombia. Founded in 2013 in Sao Paulo, Brazil, the company has transformed banking in Latin America by offering fee-free accounts, transparent credit cards, and user-friendly digital services that challenged entrenched traditional banks.

The company went public on the New York Stock Exchange in December 2021 at a $45 billion valuation, becoming one of the largest fintech IPOs in history. As of 2024, Nubank achieved $11.5 billion in revenue (58% year-over-year growth) and nearly $2 billion in net income, demonstrating profitable scale across its core markets.

In Brazil, Nubank has become the third-largest financial institution by customer count, surpassing 100 million customers in 2024 and overtaking traditional giant Itau. The company has successfully expanded to Mexico (10 million customers) and Colombia (2.5 million customers), replicating its disruptive model across Latin America.

Nubank's product suite has expanded from its original no-fee credit card to include digital banking accounts, personal loans, investments, insurance, and business banking. The company received a banking license in Mexico in 2025, enabling further product expansion and deepening its position as the region's leading digital financial services provider.