Nike

Nike, Inc. is one of the largest and most recognizable global sports and athletic footwear and apparel brands in the world. Based in Beaverton, Oregon, Nike specializes in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services. The company serves athletes and consumers worldwide through its portfolio of iconic brands including Nike, Jordan Brand, and Converse. As of 2024, Nike employed 83,700 people worldwide and maintains a dominant position in the athletic footwear market with an 18% global market share. Nike's business model centers on innovation-driven product development, powerful brand marketing, and strategic distribution through both wholesale partners and direct-to-consumer channels. The company operates globally with a strong presence in North America, Europe, Middle East and Africa (EMEA), Greater China, and Asia Pacific & Latin America. Nike's mission is to 'bring inspiration and innovation to every athlete in the world' (with the company noting that if you have a body, you are an athlete). The company ranked 239th in the Forbes Global 2000 companies in 2024 and generated annual revenue of $51.4 billion in fiscal year 2024. Nike's competitive advantages include its world-class design and innovation capabilities, deep relationships with elite athletes and sports leagues, unparalleled brand recognition symbolized by the iconic Swoosh logo, and its sophisticated digital commerce platform. The company has pioneered numerous athletic footwear technologies including Nike Air cushioning, Flyknit construction, and React foam. In 2024, Nike Direct operations accounted for 44% of total revenues, underscoring the strategic importance of maintaining direct consumer relationships. The company continues to invest heavily in product innovation, digital transformation, and sustainability initiatives as it navigates evolving consumer preferences and increased competition in the athletic footwear and apparel market.