Company Overview
Marketo is a leading marketing automation platform, now part of Adobe, that provides email marketing, lead management, consumer marketing, and account-based marketing capabilities for B2B and B2C marketers. The software enables sophisticated campaign orchestration, lead scoring, analytics, and integration with CRM systems to help marketers drive engagement and revenue. Marketo serves enterprise marketing teams seeking comprehensive marketing automation with deep capabilities for complex customer journeys.
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Key Differentiators
Market Leader
Marketo is recognized as a market leader in the API/Integration Platforms sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $4750M in revenue, Marketo operates at enterprise scale with proven market validation.
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AI Visibility Rankings
How Marketo performs in AI search results
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