Company Overview
Mammaly is Germany's market leader for premium dog supplements, revolutionizing pet health through scientifically-formulated, veterinarian-developed nutritional products. Founded in 2020 in Berlin (now based in Cologne) by Stanislav Nazarenus and Alexander Thelen, Mammaly was born from the founders' personal experiences watching their beloved dogs age and face declining health issues.
The company has transformed the pet supplement market by creating products that combine clinical effectiveness with delicious taste, moving beyond traditional powder or pill formats to offer functional treats that dogs actually enjoy. With over 25 unique, veterinarian-developed recipes serving 350,000+ dog parents across Europe, Mammaly addresses common health issues including digestion, joint care, mouth hygiene, skincare, and relaxation.
Mammaly raised €14 million in Series A funding in September 2023, co-led by consumer specialist fund Iris Ventures and food tech fund Five Seasons Ventures, with participation from pet industry veteran Attila Balogh. The company focuses primarily on the DACH region (Germany, Austria, Switzerland) while expanding across European markets. In 2025, Mammaly announced a strategic partnership with Tractive, the world's leading provider of smart pet trackers, to make supplement effectiveness measurable through objective vital signs data—representing a groundbreaking move toward personalized, data-driven pet nutrition. As a certified B Corporation, Mammaly demonstrates commitment to social and environmental responsibility while scaling its direct-to-consumer and retail presence.
The Mammaly Story
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Emerging Innovator
Mammaly is an emerging player bringing innovative solutions to the Pet Care market.
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