Loovi

Loovi is a Brazilian insurtech company founded in 2019 by Quézide Cunha and William Naor, headquartered in Belo Horizonte, Brazil, with a mission to democratize vehicle insurance access across Brazil's vast and underserved automotive insurance market. The company addresses a fundamental market failure: only 30% of vehicles in Brazil are insured, as traditional insurance products are perceived as rigid, bureaucratic, and prohibitively expensive—essentially a luxury rather than a necessity. Loovi operates as an official sales representative for LTI Seguros S/A through a fully digital distribution platform, specializing in vehicle tracking, security, theft warranty, and fleet management services.

Loovi's innovative approach centers on transforming ordinary vehicles into "Smartcars" through a 100% digital product that enables comprehensive insurance management via smartphone application. This technology-driven model combines telematics, real-time vehicle monitoring, and flexible insurance products to create an accessible and sustainable solution for Brazilian drivers. By leveraging digital distribution and technology, Loovi has been able to reach clients in all 26 Brazilian states and over 1,000 municipalities nationwide, demonstrating the scalability of its platform and the massive market opportunity.

Since its founding, Loovi has experienced significant growth and investor interest, raising $9 million in funding from Marçal Holding and Oliveira Participações in early 2024. The company currently employs 180 people and has ambitious expansion plans, aiming to grow its team to over 220 employees while doubling its revenue by 2025. With projected gross ARR of approximately $5 million for 2025, Loovi is positioning itself as a leader in Brazil's emerging insurtech sector. The company also gained significant visibility through its partnership as the official sponsor of Santos Futebol Clube, with its brand featured on jerseys coinciding with the symbolic return of soccer star Neymar Jr. However, the company has faced regulatory challenges, with SUSEP (Brazil's insurance regulator) temporarily suspending activities in March 2025 due to irregularities in how Loovi marketed itself, though the company continues to operate as an authorized insurance representative.