Loop

Loop is the leading commerce operations platform that helps e-commerce brands transform returns and exchanges into revenue retention opportunities. Founded in 2017 in Columbus, Ohio, by Corbett Morgan, Chris Pinchot, and Steve Kemper, Loop has revolutionized how online retailers approach post-purchase experiences, turning what was traditionally viewed as a cost center into a strategic advantage for customer retention and revenue growth.

The company serves over 5,000 brands including industry leaders like Patagonia, Vuori, and Allbirds, helping them retain more than $2.4 billion in sales that would have otherwise been lost to refunds. Loop's platform enables instant exchanges, bonus credit incentives, and intelligent workflows that convert an average of 40% of returns into exchanges while reducing refunds by 20-25%. In 2024, Loop achieved $53.3 million in revenue, up from $31 million in 2023, demonstrating strong 72% year-over-year growth.

Loop has raised $176 million in funding over four rounds from investors including CRV, FirstMark, and Shopify, achieving a $340 million valuation. Under the leadership of CEO Hannah Bravo, the company has expanded from a returns management solution to a comprehensive commerce operations platform. The December 2024 acquisition of Wonderment, a proactive customer experience platform, further strengthens Loop's capabilities by adding AI-powered shipment tracking, delay detection, and proactive customer notifications. With a team of 263 employees, Loop is positioned at the intersection of e-commerce growth and customer experience optimization, helping brands build enduring customer relationships while protecting profit margins in an increasingly competitive retail landscape.