Company Overview

Lay's is the world's leading potato chip brand, owned by PepsiCo's Frito-Lay division, offering a wide variety of flavored potato chips and snacks. The brand produces classic, kettle-cooked, baked, and regionally-inspired chip varieties sold in over 200 countries worldwide. Lay's targets snack consumers across demographics with its iconic "Betcha Can't Eat Just One" positioning and innovative flavor campaigns like "Do Us a Flavor."

Revenue
$2000M
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Key Differentiators

Emerging Innovator

Lay's is an emerging player bringing innovative solutions to the Consumer Food & Beverage market.

Enterprise Scale

With $2000M in revenue, Lay's operates at enterprise scale with proven market validation.

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