Company Overview

Kraft is an iconic American food brand known for its ready-made meals, condiments, and dairy products including macaroni and cheese, salad dressings, and cheese products. The brand targets busy families and households seeking convenient, familiar, and affordable meal solutions. Kraft products are staples in American pantries, with the brand emphasizing nostalgia, taste, and ease of preparation in its marketing.

Revenue
$25800M
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Key Differentiators

Strong Challenger

Kraft is an established challenger with significant market presence and competitive offerings in Consumer Food & Beverage.

Enterprise Scale

With $25800M in revenue, Kraft operates at enterprise scale with proven market validation.

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