Company Overview
Keurig Dr Pepper Inc. stands as one of the most formidable players in the North American beverage industry, commanding a portfolio of over 125 iconic brands that span coffee, soft drinks, tea, water, juice, and mixers. With annual revenue exceeding $15 billion and approximately 28,000 employees, the company has established itself as the third-largest beverage company in North America. The company operates with dual headquarters in Burlington, Massachusetts, and Frisco, Texas, reflecting its bi-coastal strategic positioning and the merged heritage of its founding companies.
Formed through the transformative $18.7 billion merger of Keurig Green Mountain and Dr Pepper Snapple Group in July 2018, Keurig Dr Pepper represents the convergence of two powerful beverage traditions. The company holds the #1 position in single-serve coffee brewing systems in both the United States and Canada, while simultaneously maintaining leadership positions across multiple beverage categories. Its brand portfolio includes household names such as Dr Pepper, Canada Dry, Mott's, A&W, Snapple, 7UP, Green Mountain Coffee Roasters, GHOST, Clamato, Core Hydration, and The Original Donut Shop, among many others. The company's innovative partnership model has enabled it to build emerging growth platforms in premium coffee, energy drinks, sports hydration, and ready-to-drink coffee.
Keurig Dr Pepper's business model is built on three strategic pillars: consumer-obsessed brand building, portfolio optimization across "now and next" categories, and amplification of its industry-leading route-to-market capabilities. Under CEO Tim Cofer's leadership since April 2024, the company has accelerated its growth trajectory, with Dr Pepper notably surpassing Pepsi to become the second-favorite soda in America among Generation Z consumers. The company's commitment to innovation is evidenced by its $120 million annual investment in product development, which has yielded breakthrough products like K-Rounds plastic- and aluminum-free coffee pods and the Keurig Alta brewing system in 2024.
The company's corporate responsibility framework, "Drink Well. Do Good.," demonstrates its commitment to sustainability and social impact. In 2024, KDP achieved significant milestones including 100% responsibly sourced coffee and cocoa, 96% recyclable or compostable packaging design, and a 17% reduction in virgin plastic use since 2019. The company also achieved its goal of providing positive hydration in 60% of its U.S. products one year ahead of schedule. With ownership primarily held by JAB Holding Company (73-74%) and public shareholders, KDP trades on NASDAQ and maintains inclusion in both the S&P 500 and Nasdaq 100 indices, reflecting its status as a blue-chip consumer goods leader positioned for continued growth in the evolving beverage landscape.
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Keurig Dr Pepper is recognized as a market leader in the Consumer Goods sector, demonstrating strong industry presence and customer trust.
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