Company Overview
Kellogg's Frosted Flakes is a sweetened corn flakes breakfast cereal known for its distinctive frosted coating and Tony the Tiger mascot representing energy and fun. The company serves families and consumers seeking a sweet, crunchy breakfast cereal that appeals to both children and adults. Frosted Flakes has maintained its position as one of America's most popular cereals through consistent taste, memorable marketing featuring Tony the Tiger's "They're Gr-r-reat\!" tagline, and nostalgic appeal that has made it a breakfast staple across multiple generations.
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Key Differentiators
Emerging Innovator
Kellogg's Frosted Flakes is an emerging player bringing innovative solutions to the Consumer Food & Beverage market.
Enterprise Scale
With $2710M in revenue, Kellogg's Frosted Flakes operates at enterprise scale with proven market validation.
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