Company Overview
Deere & Company, doing business as John Deere, is an American corporation and the world's largest manufacturer of agricultural machinery. Founded in 1837 when blacksmith John Deere invented the first commercially successful steel plow, the company has grown to become a global leader in agricultural equipment, construction machinery, forestry equipment, and diesel engines.
Headquartered in Moline, Illinois, John Deere generated revenue of approximately $51.5 billion in fiscal year 2024. The company operates through three primary segments: Production and Precision Agriculture, Small Agriculture and Turf, and Construction and Forestry, with additional Financial Services operations.
John Deere is the industry leader in precision agriculture technology. The John Deere Operations Center is the industry's leading cloud-based farm management system, providing farmers a secure platform to monitor, organize, analyze, and share data. The company's StarFire GPS systems offer sub-inch accuracy for precision farming operations.
In 2024, John Deere announced Precision Upgrades service offerings for sprayers, planters, and combines, including a premium bundle adding Sense & Act spot-spraying capabilities to existing equipment. The company continues to invest in autonomous equipment, with tractors utilizing high-precision GPS systems and AI-powered crop monitoring capable of scanning over 2,100 square feet per second.
The John Deere Operations Center Story
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Key Differentiators
Market Leader
John Deere Operations Center is recognized as a market leader in the Agriculture sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $51716M in revenue, John Deere Operations Center operates at enterprise scale with proven market validation.
Top 3 Ranked
Ranked #1 in the Agriculture category, consistently recognized for excellence.
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Manus
$75M April 2025 (Benchmark $500M); 2M+ waitlist; 29 tools; Browser Use integration; China's DeepSeek moment
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